Michael Scichilone
CEO @ Fitnessmith
About
Michael Scichilone is an industry veteran who brings immense perspective to the business of fitness, since 1995. As CEO of Fitnessmith since 2010, Scichilone leads the company, a fitness solutions industry leader of more than two decades, to grow and continue to provide customized 360° fitness solutions for its clients in the commercial gym, boutique studio, and multifamily housing spaces. A Human Wikipedia of all things Fitness, knowing the industry from both sides of the business, as an owner and as a solution provider, makes him a highly sought-after expert, consultant, and client advocate. Scichilone served as the initial fitness consultant and supplier of equipment for Orangetheory Fitness studios, where he facilitated how the brand operated logistically in opening their first 70 studios. Scichilone handled equipment design aspects of the new Orangetheory Fitness studios, choosing all the equipment you still see in the studios today before the brand took operations internally for design and logistics. Additionally, working with Youfit Health Clubs founder and CEO Rick Berks, Scichilone served as the lead fitness consultant in opening the first 14 Youfit locations from 2008-2010. Upon joining Fitnessmith, Scichilone’s mission was to open a division focusing on new equipment sales, by partnering with manufacturers who bring innovative yet credible equipment options to the company’s clients. Under his watch, Fitnessmith has grown to include business services such as brand consulting, franchise development, finance and leasing, design and layout, and extended warranty plans. Scichilone has successfully transitioned the company from a regional to a national provider, with over 1000’s of installations and studio openings via its own installation team and highly vetted network of installation companies. Prior to serving as CEO of Fitnessmith, Michael began his career in the world of fitness as owner of a 15,000-square-foot gym in Hallandale Beach, Florida, which stimulated his quest for knowledge in the fitness arena. Wanting to be a “student of the game,” Michael immersed himself in the industry and worked as vice president of sales for TooLs Management System, and later as General Manager of Wellbridge Athletic Club in Boca Raton, Florida, now Life Time Athletic Boca Raton. He went on to hold various management roles with Core Health & Fitness – Home of StairMaster®, Schwinn®, Nautilus®, Star Trac®, and Throwdown®. Scichilone holds a Bachelor of Applied Science in finance from Bryant University in Smithfield, Rhode Island.
United States
Boynton Beach
Health, Wellness & Fitness
Fitness, Personal Training, Fundraising, Customer Service, Nutrition, Fitness Training, Leadership, Team Building, Strength Training, Wellness, Management, Social Media, Marketing, Sales, Training, Wellness Coaching, Weight Training, Social Media Marketing, Coaching, Lifestyle
Experience

CEO
Boynton Beach, Florida
Fitnessmith is Florida's Premier Sales and Service Company. With three separate division we are uniquely positioned to handle all your fitness equipment needs. The Sales division will help you equip your facility with State of the Art Fitness equipment that is for your specific demographic and always fits into your budget. Our Service division will help keep everything running smoothly with our preventative maintenance programs and 48 hour turnaround on repairs. Our own in-house installation team will ensure that from the delivery date to trade in you will be fully covered by Fitnessmith.

Area Manager, Florida, Alabama, Georgia, and Caribbean Islands
Star Trac Fitnes

District Manager, Florida and the Caribbean Islands
Star Trac Fitness

Territory Manager
Star Trac Fitness
South Florida adn the Caribbbean Islands

General Manager
Athletic Club of Boca Raton
Based in Denver, Colorado, Wellbridge owns and manages 19 athletic and tennis clubs and spas across the U.S. Wellbridge has developed an exclusive approach to combining fitness and wellness that caters to every way of life. From active kids' programs to executive-style amenities and everything in-between, our Clubs offer an experience that fits each Member's lifestyle. As General Manager of the Athletic Club Boca Raton (now Lifetime Fitness-Boca) I was responsible for all day-to- day operations of this 70,000 sq ft fitness complex. I also had direct P&L responsibility. Notable awards: Set company records in PT revenue and was awarded Rookie GM of the year.

VP Sales
TooLs Management System

Founder/ Operator
Premier Health and Fitness
Hallandale Florida

intern
Fram Bendix
Michael Scichilone's Contact Information
Phone
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