Michael Olaseni

I’m a results-driven growth manager with hands-on experience planning, executing, and optimizing high-impact campaigns across paid media, content, and performance marketing channels. My work sits at the intersection of strategy, creativity, and data. I’ve led campaigns focused on user acquisition, engagement, and revenue growth, working with clear targets, defined budgets, and tight timelines. From structuring multi-channel media plans and testing creatives to tracking CPA, conversion rates, and ROAS, I’m deeply involved in both execution and performance analysis. I’m particularly strong in: - Paid media strategy and scaling (Meta, X, Display, push networks) - Campaign planning and funnel optimization - Data-backed decision-making and reporting - Cross-team collaboration with product, data, and operations teams I’m known for bringing structure to fast-moving environments, asking the right questions when performance drops, and translating data into clear actions. I value clarity, accountability, and measurable outcomes, and I thrive in roles where growth is intentional and performance matters. I’m always interested in opportunities where digital marketing is treated as a business driver, not just a support function.