michael o'donnell

Live updates and coverage of Olympics, EPL, golf, tennis and other sporting events for mobile devices.

Covering Casey Scorpions VFL matches for melbournefc.com.au

* Marketing & Communications: Oct 2011 - Nov 2013 * Assisting with marketing, social media, promotion, sales, business-to-consumer communication, digital marketing and customer service. * Manager of membership payment plans, involving building and incorporating new processes to increase members and reduce club debt. * Manager of long-term member retention, successfully reducing churn rates. * Managing volunteers on match day and assisting at various events. * Other responsibilities included database management, reporting, research and account management. * Incorporated additional communications work into role, including writing for club website and club magazine, assisting with social media inquiries and digital marketing. * Acting Team Leader: Aug – Dec 2012 * Managing a team of three staff. Assisting with club requests, escalated member issues, weekly reporting and financial monitoring of membership sales and issues. * Successfully implemented new processes and policies to ensure maximum staff output.

Coordination of all press conferences during the tournament. Role included liaising with sponsorship, media organisations, photographers and player managers. Previous roles at the tournament included Media Intranet Coordinator and Media Informa-tion Room Officer, which have involved providing media with information on demand. Developed press conference guidelines and rules for journalists and photographers. Streamlined journalist access to press conference transcripts and audio.

* Grant Coordinator: * Victorian Bushfire Appeal Fund & Victorian Floods Disaster Relief Fund * Assessing and investigating applications for funds following the 2009 bushfires and 2011 floods. Involved creating relationships with disaster-affected clients, liaising with local government and non- government organizations. * Assisted in the development of policy for new grants, allowing additional funds to get to displaced home-owners, renters, victim requiring counseling and community sup-port grounds. * Other responsibilities included database management, business-to-business and business-to-consumer communication, writing appeal documents for the Fund’s board, as well as crisis management.

Working to promote Canadian interests in Australia across trade, immigration, entertainment, sports and the arts through partnership development, sponsorship, social media strategy, event management, outreach and interviews. Building relationships with large scale organisations, festivals and events around Australia promoting involvement and inclusion of Canadians artists, acts and businesses. Interviews and articles posted on canadadownunder.org.au

Working as a specialist in the Marketing and Communications team, my broad role encompassed all areas of communications including social media, press releases, promotion, creative development, tender writing and presentation development, working with large scale sporting and cultural clients around the world. With these global sporting and cultural clients, being adaptable and well-researched was a vital part of my role, as is ensuring my availability is flexible to ensure all client's needs are met.

VCE ENTER score 91.55

High Achievers Program Activities and Societies: High Achievers Program