Michael M.

RevGen AI is a results-driven consulting agency specializing in product marketing and go-to-market strategies that accelerate product adoption and revenue growth. We combine deep expertise in product marketing, digital marketing, sales enablement, and SaaS growth, helping companies translate complex technical solutions into clear, compelling business value. By leveraging generative AI, we optimize inbound and outbound marketing to drive engagement, conversion, and long-term customer retention. Our Services: ✔ Startup Advisory – Expert guidance on GTM strategy, product positioning, and marketing execution to drive early traction and long-term growth. ✔ Fractional CMO Services – Leadership for accelerated growth, aligning marketing, sales, and product teams to scale effectively. ✔ GTM Strategy Audit – A rapid assessment to identify gaps, optimize sales & marketing processes, and accelerate pipeline growth.

Led the solution marketing team, driving messaging, positioning, and go-to-market strategy for AI, Data, Cybersecurity, and Infrastructure Modernization solutions. Developed high-impact campaigns, sales enablement assets, and partner co-marketing initiatives to accelerate adoption and revenue growth. Highlights: * Spearheaded the strategic planning and execution of the first generative AI solution campaign, driving engagement with IT and business professionals, resulting in over $3M in annual closed-won revenue. * Developed and implemented solution-level messaging to streamline seller enablement, enhance website content, and update corporate-level communications to boost customer engagement. * Led a high-performing team of solution marketers, shaping the voice of SADA’s solutions and services through compelling, customer-centric content. * Built fully integrated campaigns informed by solution leads, sales, and demand generation, creating technical and non-technical assets that progress prospects through the marketing funnel.

Developed messaging, product positioning, sales enablement assets, and content for Exabeam's vendor integrations and cloud collectors, driving market differentiation and customer adoption. Highlights: * Led the marketing launch and positioning of Exabeam New-Scale SIEM on Google Cloud Marketplace. * Increased alliances revenue by 44X by leading the Exabeam "Built on Google Cloud" marketing campaign. * Redesigned the classification and promotion of 640+ platform integrations, including Crowdstrike, Okta, Microsoft, and Netskope. * Drove sales enablement and product positioning of Exabeam New-Scale SIEM through a video series, resulting in over $50M of channel-influenced pipeline.

First partner and alliances marketing hire at Cloudflare. As the partner marketing lead, I built initial lead attribution and messaging frameworks for reseller and OEM partners targeting new prospects and existing customers. Highlights: * Developed hybrid-cloud messaging for OEM partners, resulting in 10% growth in attributed revenue. * Managed marketing agencies for virtual partner events across the Americas, resulting in successful execution and collaboration with resellers, OEMs, and MSSPs. * Expanded and optimized the company's partner marketing capability (tools, content, campaigns, tracking) * Led the monthly partner newsletter, contributing to a 35% increase in distribution and a 60% increase in clicked emails. * Increased lead generation by 50% through improved partner communications and high-end virtual events, generating $6.5M in revenue pipeline.

As Co-Founder and Chief Marketing Officer, I led a team of developers and marketers to provide a complete sales and marketing solution that scaled customer messaging across social channels. We helped our customers grow, scale, and transform their brands while accelerating sales opportunities. Highlights: - Led the brand redesign of Blair Allen, where we selected a contemporary web design that illustrated our experience and expertise. - Hired our marketing and design teams. - Built a marketing KPI dashboard highlighting performance metrics from Google Analytics, Facebook, LinkedIn, and email marketing. - Directed sales and prospecting activities in Silicon Valley.

Developed and executed a social media content strategy, including guidelines for corporate social media posts, brand awareness, product launches, technical support, community expansion, crisis communications, and DE&I programs. Highlights: * Expand the employee advocacy program to 1,000 active users, including brand ambassador and executive social programs. * Led a cross-functional team from sales, marketing, and recruiting to curate content for social media. Increased employee engagement through gamification and monthly performance updates that generated buzz. * Grew the corporate blogging program to increase bloggers, SEO, and technical and awareness content using a data-driven approach. * Drove a 94X increase in social media impressions across LinkedIn and Twitter.

Led and aligned various software partner companies in developing a big data software trial program that allowed end customers to test drive Cloudera software on primary use cases. Highlights: * Headed up a team of 8 product marketing managers and implemented a $280K software trial GTM program to generate revenue and improve brand awareness. * Oversaw quarterly executive briefings marketing alignment calls, and tracked campaign performance. * Developed the Customer 360 framework and strategy that aligned BI software vendors with Cloudera's GTM strategies for Retail and E-commerce vectors. * Successfully scaled partner campaigns through organic social media and digital marketing strategies, producing a 16X ROI.

Led a cross-functional team for design-in and marketing of Intel products to Lenovo’s $1B Server and Workstation businesses. Highlights: * Directed a team of 4 Lenovo product managers in defining a hybrid cloud server platform to grow Lenovo’s market share based on market trends and competitive analysis. * Defined the Lenovo Big Data reference architecture based on the latest Intel and Cloudera technology. * Influenced Lenovo Data Center Division to award the ethernet adapter design to Intel for the new platform and the rest of Lenovo’s server business worth $57M. * Led the launch of Lenovo’s first Hyper-Converged Platform, worth over $50M in annual revenue. * Drove a 41% increase in units for Intel Xeon, resulting in 79% revenue growth from 2012 to 2014. * Helped achieve Intel Server revenue of $91M in 2012, $140M in 2013, and $163M in 2014.

Managed a cross-functional team between Intel and Cloudera where I aligned partners and customers in selecting Cloudera as their big data platform. Led the planning and content behind the first Cloudera and Intel executive video after Intel's $700M equity investment. Drove over 63 design wins and $18M in closed software bookings.

Developed, funded, and executed the North America Channel go-to-market strategies between Intel and IBM. Drove marketing campaigns and sales enablement highlighting private cloud server technology resulting in a 20X ROI. Other responsibilities included product marketing, sales development, pricing strategy, competitive analysis, and PR.

Owned enterprise sales and marketing strategy for the Southern Latin America region. Implemented an integrated marketing campaign to supplant AMD as the quad-core leader. Transformed the marketing functioned by combining corporate branding into localized campaigns saving thousands of dollars typically spent on creative agencies. Managed software alliances with Microsoft, Oracle, and SAP. Collaborated with partner marketing managers on call campaigns, messaging, and go-to-market strategies.

In 2005, I joined Intel's Leadership Sales & Marketing Rotation Program. The program consists of three different sales and marketing rotations before a final position in field marketing. 1st Rotation Title: North America Field Marketing Manager - Organized 10 C-level events throughout the US and launched a direct mailer campaign targetted at CIOs in North and South America. 2nd Rotation Title: Product Manager - Responsible for managing worldwide consumer media devices targetted at the digital home market. - Led a global cross-functional team of 10 quality engineers, during the software certification process. 3rd Rotation Title: Competitive Marketing Manager - Developed competitive sales materials to position Intel in the High-Performance Computing market sized at $18B. - Trained the entire Intel Influencer Sales team on the High-Performance Computing market.

Built server-side Java code and validation scripts on the California Child Support Automation System. Drove the development of web forms that ensured data quality and security of personal data.

Completed continuing education course at Stanford focused on Social Media and Influencer Marketing.

Minor in Spanish