Michael McGillion

Establishing & developing business in the UK, Nordic & Baltic regions through strong Distribution & Retail partnerships for Puremind3D and Pantasy ranges of licensed collectible toys and bricks & blocks 3D puzzles & models

Developing and delivering a profitable & sustainable sales growth strategy across Europe, focusing on the CEE, Turkey, Israel & Greece and the Middle East & North Africa • Establishing & developing business in the CEE, MENA & TIG through distribution partners, retail partners and working with key licensors • Formulating and delivering sales forecasts by territory to meet minimum guarantee targets for key licensors such as Disney, Hasbro, Warners etc.

Acquiring, establishing and growing distribution partnerships, retail partners and sales resources in Europe, Middle-East and Africa for the rapidly-expanding US costume business. Formulating plans as well as the strategies & tactics to deliver aggressive sales growth against minimum guarantees with licensors and regional sales resources

Developing markets & establishing distribution, sales agents & retail partners outside of the UK both strategically & tactically. Targeted acquisition of licenses to aid growth in existing markets and channels both UK & International.

Helping business to know which areas to focus on to make a measurable difference to customers and the end consumer. Areas where I can support business growth include: - Manufacturers entering new categories & channels, the route to market and realistic methods of delivery Globally - License acquisition to enter new markets, territories & channels - Retailers creating new brands and moving into new market spaces, the customer journey & delivery at retail - Analysis of new distribution channels for new products and/or services - Business restructuring and turnarounds

Commercial development of the new Craft division of an established license-focused business. Heading-up the team of product developers, acquisition of licences globally and development and execution of sales strategies.

World’s leading retailer, manufacturer and distributor of disposable party tableware and foil and latex balloons. VICE PRESIDENT OF INTERNATIONAL RETAIL / INTERNATIONAL RETAIL DEVELOPMENT DIRECTOR (2009 – 2015): Identified and partnered with outside manufacturers and retailers to enhance international offerings. Managed 20 direct reports, influencing stakeholders and staff at all levels to successfully execute ambitious acquisition goals. Led UK / EU product management, development and marketing group for 12K+ generic and licensed products. Inspired retail development team to execute retail projects and support sales target delivery – identified, targeted and presented to key retail partners across EMEA Selected Accomplishments: • Assisted in acquisitions leading to growth of European business from £36M to £100M+ • Identified and led acquisition of Christy’s Group, delivering EBITDA of £30M+ for within first-year of acquisition. • Added £20M in incremental sales through strategic partnerships during 2011 and 2012. • Identified and secured partners in key territories including UK, Canada, Australia, Russia, Germany, Netherlands, France, Italy and Spain, to develop retail party store locations. This includes acquisition of UK’s leading online party retailer. • Key conduit for international steering group; set strategic international business direction for global group.

Managed a team of ten marketing and design professionals in International Marketing and Design Department in the Milton Keynes office. Formulated sales strategies for multiple channels and categories. Wrote and delivered all sales presentations to key accounts. Selected Accomplishments: • Directed team delivering lucrative Amscan International B2B web solution subsequently adopted in U.S. • Promoted Amscan brand through catalogues, exhibitions, retail signage and advertising.

Managed the way Amscan was presented to retail & distribution partners through range assortment planning Managed UK & EU Exhibition strategy & implementation