
Michael McCarty
Co-Founder @ Serpent IND
About
I am the Co-Founder, Business & Marketing Lead, and Software Developer of SERPENT Industries, an AI-driven security technology company redefining how homes, businesses, and communities are protected. At SERPENT Industries, I lead strategic growth, brand positioning, and market expansion while actively developing and architecting the software behind our platform. I operate across both the technical and business sides—designing intelligent systems that integrate real-time facial recognition, advanced threat detection, and AI-powered decision-making, while ensuring the company scales with a strong and sustainable business model.Our mission is to bridge the physical and digital worlds—transforming security from passive surveillance into proactive, intelligent protection. Before SERPENT Industries, I built and scaled multiple businesses that shaped my entrepreneurial foundation. During my sophomore year of college, I launched INICIO SPORT, a gym apparel brand rooted in inspiration—“Inicio” meaning to inspire. With the slogan Live to Inspire, I personally designed every product, managed manufacturing from a rented garage, handled inventory and fulfillment, and oversaw all financial operations. Leveraging organic growth strategies across TikTok, Instagram, and Facebook, I scaled the brand to generate over $500,000 in revenue, proving that vision paired with relentless execution creates tangible results.In addition, I founded and operated three successful dropshipping businesses, gaining hands-on experience in digital marketing, supply chain logistics, brand development, customer acquisition, and operational efficiency. These ventures strengthened my ability to identify market opportunities, build scalable systems, and execute under pressure skills that now directly contribute to the growth of SERPENT Industries.Alongside my entrepreneurial pursuits, I am completing my Bachelor’s degree in Architecture at Kean University, with plans to pursue a Master’s degree in the field. Recognized by professors for my design ability and analytical thinking, I have developed strong technical proficiency in AutoCAD, Revit, and Inventor. My architectural education has instilled in me the importance of hand-drawing and physical model-making as the backbone of digital design. Through studio work, structural studies, and site visits, I’ve developed both conceptual depth and practical problem-solving skills.At the core of everything I pursue—whether in technology, business, or architecture—is the belief that design should serve a purpose and inspire action.
United States
Allentown
Architecture & Planning
Software Development, Artificial Intelligence (AI), AI Reasoning Models, Project Management, Facial Recognition, Start-up Leadership, Architectural Education, Entrepreneurship, Digital Marketing, Business Strategy, Python (Programming Language), C++, Swift (Programming Language), Graphic Design, Web Development, Architectural Design, Interior Architecture, Architects, 3D Modeling, Adobe InDesign
Experience

Co-Founder
United States
At SERPENT, we’re transforming the future of property protection through real-time facial recognition, smart threat detection, and AI-driven decision-making. Our platform identifies individuals, behaviors, and risks—instantly—giving users the power to secure homes, businesses, and communities like never before. With a background in software development, and startup leadership, SERPENT is building systems that bridge the physical and digital—where innovation meets real-world impact. From AI-powered surveillance to seamless user experiences, I’m passionate about creating technology that doesn’t just react, but predicts and protects.

Founder
INICIO Sport
Allentown, Pennsylvania, United States
INICIO Sport was a gym clothing brand I started during my sophomore year of college with one simple mission: to inspire people to push harder, dream bigger, and chase their goals relentlessly. The name INICIO, meaning “to inspire” in Latin, became the foundation for everything I built. Our slogan, “Live to Inspire,” reflected our belief that inspiration is contagious—when you strive to be your best, you naturally encourage others to do the same. What made INICIO different was the heart behind it. I designed every piece myself using Photoshop and Canva, produced every shirt in a rented garage that doubled as my workspace and warehouse, and personally handled packaging, shipping, finances, inventory, and order management. It was more than a brand—it was a one-person operation built with passion, discipline, and purpose. To grow our reach, I leveraged social media platforms like TikTok, Instagram, and Facebook, creating authentic content that resonated with people beyond the gym. Our message spread quickly. From the moment we began advertising in February 2023, we saw an incredible response, generating approximately $500,000 in revenue—entirely organically. INICIO Sport wasn’t just about clothing—it was about creating a movement. Every product served as a reminder that your journey, your effort, and your dedication can inspire those around you. It proved that with vision and hustle, even a rented garage can become the launchpad for something truly meaningful.

Architectural Intern
Bethlehem, Pennsylvania, United States
○ Architectural internship-Work with management to design a new floor plan for their new manufacturing and office space, utilizing freehand drawings and AutoCad. ○ Freehand drawing of existing floor plan and machinery layout to measure the efficiency of current manufacturing space. ○ Utilize AutoCad to provide blueprints of the freehand sketches of the current manufacturing space. This included layout and detailed measurements of all pieces of manufacturing equipment. ○ Made changes to designs after feedback from senior management. ○ Acted as a liaison between management and the contractor during initial renovations.
Michael McCarty's Contact Information
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