Michael Lutes

I am an Owner/Partner- Operating Manager of a family of businesses geared toward the outdoor enthusiast. As a hunter and outdoor enthusiast myself I am passionate about what I do and it shows in my work and my accomplishments. I make a living doing what I love. GearUp2Go.com was launched in 2010 as an online retail business for Powersports accessories and parts for ATVs and UTVs. I helped acquire a couple of hunting online retail businesses (EverythingGunDog.com and EverythingShedDog.com) to complement and expand our offerings for the outdoor enthusiast. In 2013, GearUp2Go was recognized in Internet Retailer's Second 500 Largest U.S. E-Retailers Guide, ranked among the leading 1000 "Up-and-Coming Online Retailers." This was an impressive achievement for any company, let alone one that launched just 3 years prior! 2013 Second 500 Guide Rank (based on 2012 web sales) - 918 2013 Second 500 Rank in Merchandising Category (Sporting Goods) – 46 Shortly after that, I saw an opportunity to build a business with more specific niche markets within the Powersports and Outdoor Enthusiast industry. In all, there are now 6 business niche divisions under GearUp2Go and it has proven to be a great business move. Within the first year, EverythingPolarisRanger.com and EverythingPolarisRZR.com both grossed over 1 Million a piece. As a way to share my experience and expertise as an Entrepreneur, Everything Ecom LLC (EE) was launched in 2014 as a child company to GearUp2Go. EE provides consulting services, 3rd party platform services strategy (IE. Fulfillment by Amazon), Business Management Services, and Invests in Small to Medium sized E-commerce companies. When not at work, I can be found outdoors with my family, hunting with my dogs, or out on the trails with my family on our UTV - doing what I love.