Michael Kerr

Achieve budgeted Sales and GM targets Grow market share of leading Underwear & Hosiery Brands in NZ Independent Channel Team leadership - Manage team of 4 (2 x TM's, 1 x Direct Sales, 1 x Account Assistant) Key Account Management, Category Reviews, Business Reviews Stock management, forecasting Strategic promotional planning

Responsible for achieving strategic objectives with customer i.e. Net Revenue, COP, Gross Margin, Working Capital. Building long term partnerships with customer Responsible for the promotional strategy with the customer, and promotional execution (including trade budget management, range and space optimisation). Responsible for managing customer negotiations in relation to RB commercial strategy and the customer trading terms Implementation and ongoing management of the category strategy with the customer Responsible for developing customer new product launch plans and ensuring successful implementation Continuous improvement of the management of the account by identifying opportunities for efficiency and profitability and overall improvement in the management of categories. Responsible for 2 direct administrative reports.

Product Management: Ensuring the profitability & viability of the complete Hutchinson’s product portfolio (300+ SKUs) New product development Producing New Zealand specific brand plans Developing and implementing launch plans for New Zealand Communicating effectively with key stakeholders (CEO, General Manager, National Sales Manager, Territory Managers) Liaising with International Brand Principals Forecasting Developing and implementing pricing strategies Category presentations Responsibility for developing and running Quarterly Sales Cycle Brief Meetings Overseeing the Vendor Quality Management Programme for NZ Managing one direct report Key Account Management: Responsibilities for Progressive Enterprises and Foodstuffs Auckland. Direct responsibility for both accounts, including: Gross Sales, Margin, Promotional Programme, Trade Spend