Michael Jones

Responsible for the National Sales team. The team consists of Customer Development & Concept Representatives. The team manages DDF key customers and they implement everything to increase/drive distribution & grow the awareness of DDF brands.

Field Sales Manager (2011 - 2013) Responsible for the Off Trade Field Sales North Team, which consists of 8 Account Development Executives. Covering the 4 main Grocers, National WSCC & key Independent Stores , our key focus was ensuring compliance in Store, negotiating incremental space, driving increased orders into Store, gap analysis, driving new distribution into independents and all aspects of educating and increasing the awareness of Pernod Ricard brands. Customer Account Manager - Impulse/National Wholesale (2013 - 2018). Customers managed: Nisa, Musgrave (Londis & Budgens), Majestic, Conviviality (Bargain Booze), Musgrave, Spar and EFB. Customer Account Manager - On-trade Wholesale (2018 - 2021). Customers managed: LWC, Inverarity Mortons, HB Clark & Northern Regional Wholesale Responsible for developing the PRUK business through delivering agreed commercial objectives via proactive management of existing National Accounts and driving New Business opportunities. The roles was an essential interface between the customers and PRUK to maximise profitability, listings, “Rate of Sales” and brand exposure. I was responsible for developing and executing customer strategies aligned to the PRUK channel goals in order to deliver disciplined profitable growth, whilst maintaining a positive collaborative relationship with the customer. Customers managed: Nisa, Musgrave (Londis & Budgens), Majestic, Conviviality (Bargain Booze), Musgrave, Spar and EFB.

Managing projects with various drinks brands from start to finish. The key role was managing the Field Sales Teams, working with the Area Sales Managers to Maximise performance. Reporting directly internally to the Directors and to the client. Managing the budget of the project and deliver the agreed commercial expectations to the business.

Managing a team of Business Development Managers with in the Midlands region. This included the recruitment, sales coaching, relationship building driving performance and reporting internally and to the client. Also key part of the role was working with working with regional RTMs to guarantee supply.

Driving Distribution and visibility of various drinks brands in mainly the On trade independents and small regional Ontrade groups.