michael jaquet

chief partnership officer

About

Throughout my entire career I have been placed in fast-paced environments with companies and businesses looking to grow quickly. Having been involved in two successful start-ups, aggressive revenue growth has been the primary objective and selling non-traditional assets has always been the key driver. My overall career goals are to always be challenged and have great freedom to work with clients on their business objectives. I believe in advertising as a vehicle for brand awareness and product sales on the client side and always strive to deliver that with any deal I do. In my new role as CMO of the U.S. Ski and Snowboard Teams, I'm utilizing a lifetime of experience competing and working in the snowsports Industry. Specialties: Experience in selling and managing revenue generation in all forms of media. Television, online, print, sports marketing, sponsorships, and events. I've launched major events and properties that are still successful today as well as managed sales forces that have NEVER not delivered year over year growth.

Country

united states

City

park city

Industry

media production

Skill

advertising, sponsorship, sports marketing, television, digital media, sports, sales, online advertising, strategic partnerships, new media, management, integrated marketing, media planning, broadcast, media buying, content development, business development, brand awareness, brand development, email marketing

Experience

founder, chief executive officer

mje michael jaquet enterprises

2017-4 - 2018-1 · 10 mos

chief marketing officer

u.s ski & snowboard

2012-5 - 2017-4 · 5 yrs

vice president, sales, television and properties

cbs corporation

2007-1 - 2012-5 · 5 yrs 5 mos

I manage a sales group of 8 Account Executives, a sports marketing team of 3, four planners, and a traffic team of 4 as well. Responsible for all advertising and sponsorships for one of the fastest growing cable networks on the dial. Have managed the team since 2008 and in those two years have seen 30% and 25% year over year growth respectively and in the face of the worst economic conditions in my lifetime (and others). Report to the EVP of Sales at CBS Sports but also work extremely close to the EVP and President of the Network on all things programming, production, and general Network day to day issues and operations.

vice president, sports marketing

cstv

2004-11 - 2006-5 · 1 yr 7 mos

director of sales and marketing

transworld media

2002-3 - 2004-11 · 2 yrs 9 mos

Transworld is made up of 6 core action sports magazines that are the leaders in the space. TransWorld Snowboarding, Skateboarding, Motocross, BMX, Surf, and Freeze Magazines. Headed up the marketing dept and also worked closely with the VP of Sales on all media packaging. Specialized in building non-traditional sales packages that included print, events, online and other marketing properties. Developed for the first time signifigant growth outside of the action sports industry.

chief partnership officer

dragonfli media technologies

2018-2 - Present · 8 yrs 8 mos

publisher

mountain sports media

1996-5 - 2002-5 · 6 yrs 1 mo

Launched and was Publisher of Freeze Magazine, the first ski magazine to target the teenage skier. Wrote the business plan and sold it to then Times Mirror. Oversaw all aspects of the business--sales, events, editorial, distribution, and more--and built the business from $0 to $1.2mm in revenue in under 4 years. Turned a profit three years in to the business plan. Moved the magazine out to TransWorld Media in 2002 to personally take a new position heading up marketing and sales development for TransWorld but also to fold the business in with other like-minded and targeted youth magazines. Freeze Magazine is credited with launching a whole new youth movement in the sport of skiing and is connected to skiing's inclusion in the X Games. Also launched the U.S. Freeskiing Open within the business plan and the yearly event is still to this day the largest and most respected freeskiing event in the world.

Education

wood river high school

university of colorado boulder

communication

1989-1 - 1993-1 · 4 yrs 1 mo

I would not trade a single day at CU for any day at any other time of my life. Well, except for the birth of my three children and I guess my wedding day. But you get the point... Activities and Societies: 2-time Varsity Member of the CU Ski Team, Creator of the "Colorado Football Show" broadcast weekly on the student-run station, MVP of Sans Kulat, Intramural Softball Champions