Michael John A.

• Design and execute digital marketing-business plans, budgets, strategies and proposals that focus on the targeted audience. • Shape the strategy for the company's online presence on social platforms, working closely with the Digital Marketing Specialist and Graphic Designer to produce high quality content that raises the bar within the industry and builds an influential following on social media.

• Develop, implement, and manage the company’s social media strategy to enhance brand awareness, drive engagement, and generate leads for real estate projects. • Create and curate content, manage social media campaigns, analyse performance metrics, and engage with followers to build a strong online community. • Develop and implement overall digital marketing goals and brand messaging across MAG Lifestyle Development and Keturah brands (Keturah Reserve, Keturah Resort, Keturah Holding and more). • Collaborate with the Director of Communications to align campaigns with broader marketing initiatives.

• Managed and plan 360 marketing while handling offline and online marketing activities. • Manoeuvred digital marketing campaigns through all areas of the project life cycle. • Managed the team and created content to drive brand positioning and commercial team success. • Monitored key performance metrics across marketing campaigns and understand effectiveness. • Performed ongoing keyword research, discover and optimisation for new SEO keywords to use throughout the company’s owned channels and marketing activities.

• Design and execute digital marketing-business plans, budgets, strategies and proposals that focus on the targeted audience. • Collaborate and manage teams, agencies, and other vendors to create microsites and user experience optimisiation. • Build and execute digital marketing campaigns (email marketing, social media and OTAs) and perform regular analytics report.

• Commercial contribution – working closely with key stakeholders to support the commercial objectives of the hotel through the implementation of digital marketing initiatives across key source markets resulting in the growth of direct bookings • Performance Marketing – day-to-day ownership of implementing effective ad campaigns across Paid Search, Display, Retargeting, Video and Social. • Social Media – shape the strategy for the hotel’s online presence on social platforms, working closely with the content creator to produce high quality content that raises the bar within the industry and builds an influential following on social media • Planning and Reporting – lead monthly digital growth meetings with the management and provide regular performance reports against set KPIs on campaigns, including insights and recommendations.

• Developed and implemented marketing strategy and campaigns to increase brand awareness and communicated promotions to relevant target markets. • Managed the hotel’s digital activities that include email marketing, social media, and other channels. • Generated reports on digital marketing activities in line with key business objectives.

Reporting to Brand Manager, manage all tajawal.com’s social media channels, including Facebook, Instagram, Twitter, Snapchat and any others that might come into play. Responsible for bringing the brand to life on social channels, and to grow the audience within the UAE by creating engaging and relevant content. Strategy - Create a communications platform and Tone of Voice based on the Brand team’s marketing strategy. Execution - Create monthly content calendars in line with the strategy; brief all relevant departments and make sure the design, content, and visuals are delivered in a timely manner; communicate with the customer care and social care teams regarding all campaigns. Reporting - Create monthly reports, competitive reviews, and industry trends; create a post-campaign report with learnings and next steps in order to continuously optimise and improve; listen to what the customers and the travelers are saying. Issue a quarterly report and flag any potential suggestions/ideas that can be incorporated into tajawal products.

• Developed content marketing initiatives to drive traffic, engagement and leads. • Created content and optimised path to conversion. • Organised content structure and distribution and manage aspects of content production • Managed digital content hubs and support owned channels such as mobile networks, push notifications, in-app messages, emailers and social media.

• Managed the website traffic and growth across Connector’s brands. • Developed overall digital marketing strategy to increase brand awareness through display ads, newsletter, and social media. • Managed social media presence for Connector including Facebook, LinkedIn and X.com. • Monitored and delivered performance reports for all digital marketing activities.

Main duties and responsibilities as Digital Campaign Manager: • Managed the display ads and client advertorials across all websites using AdTech system and computer management system. • Tested all advertising campaign before and after launch with full client support. • Generated reports on key performance and delivery to clients using Google Analytics. • Maintained working relationship with corporate clients and event sponsors. Main duties and responsibilities as Web Editor: • Write, edit, and upload advertorials for all clients while ensuring efficient delivery. • Managed content for ExpatWomanFood.com and ExpatWoman.com/Abudhabi including social media profiles. • Produced content for restaurant and product reviews, published on social media channels and website.