michael kuzma

owner

About

Owner - Three Point Consulting, Inc.

Country

united states

City

wadsworth

Industry

marketing and advertising

Skill

direct marketing, direct mail, cataloging, sales promotion, fundraising, continuity progams, negative option marketing, marketing strategy, product management

Experience

vice president - sales and marketing

anatomical chart

1991-1 - 1996-1 · 5 yrs 1 mo

Increased combined consumer and business-to-business catalog sales 175% in 28 months.

general manager - direct marketing

rand mcnally

1986-1 - 1991-1 · 5 yrs 1 mo

Built Direct Marketing Division sales from $3.5 million to $12 million in four years.

senior vice president

clark/ladd direct

1985-1 - 1986-1 · 1 yr 1 mo

Started agency and brought it to break-even in four months.

vice president marketing and annual and international sales

world book encyclopedia

1976-1 - 1984-1 · 8 yrs 1 mo

General management of a $60 million profit center.

director of marketing

the hamilton mint

1975-1 - 1976-1 · 1 yr 1 mo

Profitably managed $2.3 million direct mail advertising budget with a 25% increase in effectiveness.

marketing manager

world book encyclopedia

1974-1 - 1976-1 · 2 yrs 1 mo

vice president marketing

marshall cavendish corp

1970-1 - 1974-1 · 4 yrs 1 mo

Built company sales from $1 million to $16 million in three years.

product manager

lasalle extension university

1968-1 - 1970-1 · 2 yrs 1 mo

senior vice president - book marketing

reiman publications

1996-1 - 2006-1 · 10 yrs 1 mo

Created the Book Marketing Division and increased sales from $1 million to over $100 million in 5 yrs. Increased division profits from 5% of total company to 45% creating the most profitable mail order book business in the United States. Developed 13 new annual continuity programs and 23 new one-shot products selling a total of 30,000,000 books in 9-1/2 years