Michael Hayes
Director, OnStar International Markets & Global Commerce @ General Motors
About
Data-driven commercial leader with a proven ability to develop and implement business strategy grounded in market research, data analysis, and competitive intelligence. Experienced in building and leading high-performing teams, driving business growth, and improving operational efficiency. Specializes in leveraging data-driven insights to drive revenue growth, shape product development, optimize marketing strategies, and improve financial outcomes across stakeholders. Expertise spans cross-border business development, strategic partnerships, and negotiations, with a demonstrated track record of delivering impactful results in fast-paced, dynamic environments.
Canada
Montreal
Automotive
Chinese History, Cultural Adaptation, Organizational Management, Financial Analysis, Government, Economics, World History, Chinese Culture, Liberal Arts, Product Development, Operations Management, Business Strategy, Sports, Sports Marketing, Marketing Strategy, Sponsorship, Mandarin, Market Research, Event Management, Public Relations
Experience
Director, OnStar International Markets & Global Commerce
General Motors
Montreal, QC
Director, Future Retail Strategy
General Motors
Detroit, Michigan, United States
Director, Digital Retail Platform
General Motors
Detroit, Michigan, United States
Business Planning Manager, Chair & CEO
General Motors
Detroit, Michigan, United States
Marketing & Advertising Manager, Chevrolet Electric Vehicles (Bolt EV & Volt)
General Motors
Detroit, Michigan, United States
Brand Strategy Manager, Cruise Automation
General Motors
San Francisco, California, United States
Assistant Product Manager, U.S. Heavy Duty Truck Strategy
General Motors
Detroit, Michigan, United States
Assistant Marketing Manager, Chevrolet Electric Vehicles & Crossovers
General Motors
Detroit, Michigan, United States
MBA Intern, Chevrolet Global Soccer Marketing Strategy
General Motors
Detroit, Michigan, United States
Marketing Director
Sports & Entertainment Asia (SEA)
Beijing, China
Provided marketing, representation, and consulting services to sports properties and brands seeking to build and manage new opportunities in China and other key markets in Asia, with a specific focus on strategic guidance, expert implementation, and on-ground partnership throughout the region.
Marketing Manager
Sports & Entertainment Asia (SEA)
Beijing, China
Marketing Coordinator
Sports & Entertainment Asia (SEA)
Beijing, China
Head Soccer Coach
Sports Beijing
Beijing, China
Production Manager
1 Lacrosse, LLC
Beijing, China
Marketing Assistant
National Basketball Association (NBA)
Beijing, China
Education
Northwestern University - Kellogg School of Management
Marketing & General Management
* Majors: Marketing & General Management * Recipient of two-year, merit-based Scott & Martha Smith Scholarship * 2014 Kellogg Marketing Competition: 2nd Place (Hershey's Reese's Spread) * Club Leadership: Kellogg Marketing (Corporate Relations), Sports Business (Marketing), Golf (Co-President)
University of Michigan - Stephen M. Ross School of Business
Business Administration and Management, General
Hamilton College
Chinese & Economics
* Cum Laude with Chinese Department Honors * Phi Sigma Iota Honor Society * 2007, 2008 Cleveland Golf Division III All-America Scholar * 2006 Coleman Burke Prize Scholarship for academics and extracurricular involvement and leadership * Varsity Golf, Varsity Soccer, Psi Upsilon Fraternity
Capital University of Economics and Business
Chinese Language (Mandarin) & Culture
* Associated Colleges in China (ACC) study abroad program * Intensive program focused on acquisition of language skills through rigorous course preparation, individualized teaching from native speakers, and "Chinese only" language pledge * Independent project (written and presented in Chinese): "2008 Beijing Olympics"
Michael Hayes's Contact Information
Phone
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