Michael Dudarenko

Michael Dudarenko

Procurement Category Manager @ Vyriy

About

Research and Analysis (obtain information about markets, analyse information). Strategy and Planning (influence strategy formulation, produce marketing plans) Brands (create effective brands, manage brands and brand reputation) Implementing marketing programmes (communicate with stakeholders, manage products and services, manage and set price, manage channels, manage customer relationships, manage programmes and projects) Measure effectiveness (monitor and evaluate the effectiveness of marketing) Managing people (develop teams and individuals to enhance marketing performance, enhance own performance, manage change) Specialties: The product lifecycle and portfolio analysis • Marketing mix decisions • Product and sales decisions • New product development • Services

Country

Ukraine

City

Kyiv

Industry

Military

Skill

Product Development, Product Management, Marketing Strategy, Product Marketing, Sales Management, Marketing Management, Retail, Negotiation, Consumer Electronics, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Strategic Planning, Marketing, Forecasting, Budgets, Account Management, Market Planning, Start-ups

Experience

Vyriy

Procurement Category Manager

Vyriy

LinkedIn
2022-11 - Present · 3 yrs 11 mos

Kyiv City, Ukraine

Vyriy

FPV Drones Spare parts Purchasing Manager

Vyriy

LinkedIn
2022-11 - 2025-7 · 2 yrs 9 mos

Kyiv City, Ukraine

FPV Drones spare parts VTX/VRX/RX/Motors/Flight controllers/ESC/Cables

Vyriy Industry

Sales And Marketing Specialist

Vyriy Industry

2025-7 - Present · 1 yr 3 mos

Kyiv, Kyiv City, Ukraine

Altech Computers Middle East FZCO

Branch Manager

Altech Computers Middle East FZCO

2014-1 - 2025-2 · 11 yrs 2 mos

UAE, Dubai, Jebel Ali Free Zone

•Developing, implementing and maintaining a business plan for the branch. •Coordinating sales, purchasing, distribution, warehousing and staff costs. • Focusing on achieving customer acquisition, retention and cross sales. •Managing the daily activities of the branch. •Enforcing the company’s policies, principles, and procedures. • Inspiring and motivating staff. •Identifying then addressing team training and development needs. •Coaching and developing staff to do more and better. •Adherence to regulatory requirements. •Providing excellent service to customers •Interpreting, analizing and producing sales & financial data. •Enhancing awareness of the company branch and brand. •Liaising with the Area Manager to develop innovative marketing strategies. •Communicating clear business messages to staff. •Responsible for dealing with complex and diverse managerial problems. KEY SKILLS AND COMPETENCIES •Implementing change effectively. •Strong People Management skills. •Proven ability to win new business. •Excellent mentoring and motivational skills. •Extensive product knowledge. •Financially and commercially aware.

Altech Computers

Middle East assistant to MD

Altech Computers

2013-10 - 2013-12 · 3 mos

CEO

Altech Computers

VN Country manager

Altech Computers

2013-3 - 2013-9 · 7 mos

Ho Chi Minh City Vietnam

CEO at VN Branch of AU IT-Distribution

DiaWest

Head of Category management Dpt.

DiaWest

2012-9 - 2013-2 · 6 mos

Ukraine, Kiev

IT-Retail product management

EUROSET UKRAINE

CPO

EUROSET UKRAINE

2011-4 - 2012-9 · 1 yr 6 mos

Kiev

CEO

ITKOM

Brand Manager

ITKOM

LinkedIn
2008-10 - 2010-10 · 2 yrs 1 mo

Company Area of Activity: Brand Manager Consumer Electronics Major Products-Digital Audio&Video and IT- accessories/ Responsibilities: The product lifecycle and portfolio analysis Marketing mix decisions Product and sales decisions New product development Services Reporting to whom: CEO Achievements: Proper strategy formulation, marketing plan production and marketing programme implementation during a worldwide economical weakness period to create and manage following brands: IRIVER (Market share in Ukraine-5%) ANSMANN (Market share in Ukraine-12%) SanDisk (Market share in Ukraine-35%)

FOXTROT Household Appliancees

Head of Accessories Department

FOXTROT Household Appliancees

2007-3 - 2008-9 · 1 yr 7 mos

To develop and implement strategy for Consumer Electronics and Household Appliances Accessories • Product portfolio forming • Negotiations with suppliers concerning prices, payment and delivery conditions • Budgeting (sales, profit) for sales channels and regions • To recruit and administrate Accessories Department • To forecast targets and monitor achievements for sales • To generate monthly and quarter revenue and profit • To cooperate with marketing department regarding promo campaigns and activities • To increase co-operation between sales and other departments • To attend meetings with suppliers and Key Accounts to coach and increase performance of sales people

FOXTROT Household Appliancees

Category Manager (TV & Audio-Video Department)

FOXTROT Household Appliancees

2004-11 - 2007-3 · 2 yrs 5 mos

Managing direct sales for TV & Audio-Video products in Ukraine; • Key Accounts Management (work with potential and existing clients); • SKD project (TVs production) management; • Developing and implementation of medium and long-term strategies based upon marketing environment analysis; • Pricing (monitoring, analyzing and submitting prices for TV & Audio-Video products); • Budgeting (sales, profit) ; • Products launch and promotion planning; • To forecast and achieve targets (sales, profit); • To monitor OEM product price policy as applied by the dealers, as well as own brand products comparative price position versus competition; • To cooperate with marketing department regarding campaigns and activities • To increase co-operation between sales and manufacturing;

FOXTROT Household Appliansees

Senior Purchasing Specialist

FOXTROT Household Appliansees

2002-8 - 2004-11 · 2 yrs 4 mos

• Supply chain management • Supplier selection, contract execution • Support and develop customers relationships • Developing and implementation of the purchase plan (assortment, prices) • Budgeting (payments, supplies, bonuses) • Negotiations with suppliers concerning prices, payment and delivery conditions • Costs level control (transportation, customs clearness)

FOXTROT Household Appliancees

Retail Key Accounts Manager

FOXTROT Household Appliancees

2001-7 - 2002-8 · 1 yr 2 mos

Kiev,Ukraine

Developing sales through selected network of distributors, dealers and retailers; • Monitoring retail price policy; • To develop sales network and shop floor/self space presence of S&V products within assigned territory, pursuing agreed commitments of monthly, quarterly and annual targets for business volume and market share; • Developing distribution coverage / reach in line and in pace with long and short term targets, considering competitive positions and activities and Foxtrot market positioning policy; • Maintain in depth and up-to-date knowledge about competitors, price levels, market shares, parallel imports market, general sales and all other market-related areas; • Manage outstanding payments of assigned customers within given limits; • Maintain proper link between sales and service; • To maintain database of customers – wholesalers, distributors and retailers;

Education

CIM | The Chartered Institute of Marketing

CIM | The Chartered Institute of Marketing

LinkedIn

Marketing

2005 - 2007 · 2 yrs
National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

National Technical University of Ukraine 'Kyiv Polytechnic Institute'​

LinkedIn

CE Technology

1986 - 1993 · 7 yrs

Michael Dudarenko's Contact Information

Email

******@***.com

Phone

(**) *** ****

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