Michael Curella
MENAT Commercial Strategy, Marketing, Retail Design, Consumer Research - Sr Director @ Coty
About
Michael Curella is a senior commercial and transformation leader with a strong track record of driving profitable growth across complex, multi-market organizations. Based in Dubai, he leads Coty’s MENAT region across Commercial, Marketing, Retail Design and Research, with full P&L accountability. He specializes in enterprise transformation; reshaping go-to-market models, optimizing portfolios, and embedding data-driven frameworks to unlock growth and expand margins. A seasoned people leader, he builds high-performing teams and partners closely with senior stakeholders to translate strategy into execution. Core Expertise: ✔ International Sales Leadership (Europe, MENAT, North America) ✔️ P&L Owner ✔️ Consumer Experience ✔ Corporate & Commercial Strategy ✔️ Revenue Growth Management ✔ Category & Brand Management ✔ Transformation Strategy & Implementation ✔ Innovation & Marketing Excellence ✔ Media & Communications Strategy ✔️ 'White Space' Growth Strategy ✔️ C-suite & Stakeholder Management ✔ Team Leadership
United Arab Emirates
Dubai
Consumer Goods
Business Transformation, New Business Development, Retail Management, Negotiation, Self-confidence, Value Creation, Trade Marketing, Corporate Strategy, 'White Space' Development, Category Development, Portfolio Management, Innovation Development, C-suite Liaison & Stakeholder Management, Media & Communications Strategy, Brand Management, P&L Transformation, Commercial Strategy, P&L / Budget Management, Category Strategy, CPG Industry
Experience
MENAT Commercial Strategy, Marketing, Retail Design, Consumer Research - Sr Director
Coty
Dubai, United Arab Emirates
- Senior commercial leader with full accountability for regional P&L, spanning GCC, Levant, Turkey, Pakistan, and North Africa across all classes of trade - Leading regional commercial performance enablement across 12 brands, translating global growth priorities into market-level commercial programs, execution standards, and performance KPIs across affiliate and distributor markets. - Leading Brand and Marketing Strategy. Developing equities, messaging, portfolio architecture. - Developing Integrated Full Funnel Marketing Campaigns. Driving campaign integration across digital, influencer, retail media, and traditional platforms to unlock growth opportunities and ensure local market resonance. Media Agency Collaboration - Digital Transformation. Building a Regional Brand Advocacy engine by scaling influencer and creator marketing.
Middle East Commercial Strategy, Marketing, Consumer Research - Sr Director
Coty
Dubai, United Arab Emirates
- Leading Regional Commercial Strategy development and implementation - Leading Category & Brand Management including channel strategy, pricing, portfolio optimization, and go-to-market planning across multiple business units of affiliate and distributor networks - Transforming Investment Strategies, Media & Communications Strategy - Leading CMI
Head of Global Corporate Growth Strategy, Commercial Excellence & Portfolio Strategy
Coty
Amsterdam, Netherlands
- Global New Market Expansion - White Space Category Development - Emerging Market Blueprint Development - M&A Commercial Due Diligence
Global Commercial Strategy/Trade Marketing - Senior Director
Coty
New York, NY
US Portfolio Commercial Strategy/Trade Marketing - Senior Director
Coty
New York, NY
US Trade Marketing - Director
Coty
New York, NY
US Retail Design & Execution - Sr Manager
Coty
New York, NY
US Trade Marketing - Manager
Coty
New York, NY
Walmart National Account Manager
L'Oréal
Minneapolis, MN
Target National Account Manager
L'Oréal
Key Account Manager - Meijer
L'Oréal
Grand Rapids, MI
US Trade Marketing - Manager
L'Oréal
New York, NY
Education
Rutgers Business School
Michael Curella's Contact Information
Phone
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