michael cassara

Former intern in Bona Fide’s Art Department for the film The Switch, Starring Jennifer Aniston. Responsible for research and development towards the film; including its locations and set dressing

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Oversee's all content presented on Tiffen's website, social media, blogs and is responsible for creating new photo and video content on a daily basis.

* Promoted to Marketing Manager * Tiffen Optics/Social Media * Primary responsibility includes technical support for Tiffen's award winning software and applications. * Maintains a high level of customer satisfaction through phone and website communication. * Demonstrates software and applications to large audiences at trade shows and during a weekly webinar series. * Creates and organizes graphical campaigns relating to the software's marketing program. * Organizes tutorial videos and created support documents to aid customers in software activation process. * Provides photography for numerous advertisements and social media campaigns. * Tasked with the overall operation of Tiffen's software academic program. * Conducts training seminars on location at numerous trade shows, workshops, academic institutions and user groups.

* Lead camera for Back Home Productions. Specializing in corporate video production and photography. * Traveled to 7 countries and 18 states to capture both still and video footage for Fortune 500 corporations. Clients include IBM, Intel and Microsoft. * Logged and organized footage for Senior Editor to streamline workflow. * Led camera and sound teams on numerous productions, both in the field and in studio. * Edited large quantities of still and video images for clients in a fast paced environment. * Provided quick and efficient turnaround for all video and photo campaigns.

* Promoted to Marketing Communications Manager * Managing day to day operations of Tiffen Optical Marketing for Consumer and Motion Picture & Television filters, as well as Social Media. * Manages day to day operations of all of Tiffen's social media channels (Facebook, Twitter & Instagram) * Interacts and engages social audience through photography, videography and media postings * Manages and maintains the Tiffen Imagemaker program; consisting of 15 contributing photographers and cinematographers * Provides photography for social media campaigns * Creates and organizes graphical campaigns relating to Tiffen Optics marketing program * Conducts training seminars on location at numerous trade shows, workshops, academic institutions and user groups

* Promoted to Content Marketing Manager * Responsible for developing the voice for all aspects of the Tiffen's online and social media presence. * Manages day to day operations for all of Tiffen's social media channels (Facebook, Instagram & Twitter) * Creates, develops and manages content for Tiffen's main website and satellite sites * Develops advertising campaigns for all Tiffen branded products * Provides photography for all product lines, marketing and ad campaigns * Manages freelancers, writers, copyeditors and community outreach organizers * Responsible for the Tiffen Imagemaker program; consisting of 15 contributing photographers and cinematographers

* Independent and professional photography based out of Long Island, NY. * Specializing in Lifestyle and Wedding Photography. * WeddingWire * 2019, 2018, 2017 Couples Choice Award Winner * Bethpage FCU * Best of Long Island 2016 Winner * Wedding Photography Category