michael brown

This is a cross-functional role within the marketing team working across both sports marketing and Retul (bike fitting). The sports marketing component is responsible for developing and maintaining relationships with Specialized sponsored athletes, ambassadors, teams, community bodies, media publications and complimentary brands. These relationships are spread across multiple cycling disciplines all with the key focus of driving positive engagement and exposure for Specialized. The Retul component of the role is bike retailer focused. It requires taking the global Retul curriculum and delivering it across Australian and New Zealand.

This was a cross-functional role within the marketing team working across both education and events. The education focus was to facilitate the training and implementation of Body Geometry Fit and Retul (two complementary bike fitting methodologies) for Specialized bike retailers across Australia and New Zealand. The event focus was to work within the team and assist with the planning, execution and reporting of bike retailer and consumer facing activities.

This position was to drive the overall strategy, management and implementation of Body Geometry Fit (bike fitting) methodology and product (saddles, shoes, gloves and apparel) across Australia and New Zealand. It required developing and delivering the relevant the Body Geometry Fit curriculum and providing relevant market feedback and collaboration with retail services, marketing and sales departments.

This position acted as the face of the company for retailers and riders (consumers) across Australia. It was underpinned by managing a Specialized Demo schedule, trailer, fleet of bikes and equipment, as well as disseminating knowledge of Specialized technologies and products. It also included developing and running retailer communication, event planning and execution, promotion and budget management