Michael Boswell

Established in 2006, Boswell & Associates is a vertically integrated creative and business services agency. The agency specializes in clandestine services, meaning we do the work and our clients take the credit. And we're okay with that. We specialize in the Outdoor Living and retail automotive industries. For more information on Boswell & Associates’ services, please visit www.boswellagency.com Boswell & Associates is also the parent company to the following subsidiaries: SDD (Signs & Displays Direct) is Boswell and Associates' visual merchandising / signage and graphics company. SDD is the industry leader in creating turnkey, no inventory in-store merchandising display programs for manufacturers and retailers. For more information on SDD’s products and services, please visit www.sdd-us.com Starliner Media is Boswell & Associates’ full service media agency, representing international rock and roll / power pop favorites, Cirrone and blues staple Fuzzy Jeffries, concert promotion, podcasts and syndicated radio programming, video and audio production and more. Starliner Media launched production of the new syndicated radio program, "Music Night At The Majestic" in January 2020. For more information on Starliner Media’s products and services, please visit www.starlinermedia.com. ​CM2 was created specifically to provide small business owners with the creative services usually afforded only to larger companies. Unfortunately, it’s not viable for most small businesses to have a full time marketing staff. CM2 provides the marketing people you wish you had. CM2 delivers turnkey solutions that are dedicated to delivering the best return on your investment. For more information on CM2’s services, please visit www.CM2agency.com

Director Of Marketing and Sales for nation’s only vertically integrated visual merchandising company. Responsible for leadership of marketing, sales, advertising and trade show activities. · Developed marketing plan, outlining both short and long-term objectives and strategies · Expanded market diversity to insulate company against economic slow down · Established Authorized Dealer Program for company, building a network of over 90 dealers across the US in 30 months · Designed and launched market-specific programs for the automobile, banking, chain drug store, exhibit, food service, home furnishings, hotel and leisure industries · Established P-O-P programs with numerous manufacturers in the pool and spa; hearth, patio and barbecue; industrial equipment industries · Restructured advertising plan, reducing expenditures by 25%; increasing exposure by 34%; and increasing reader response by 30% · Established press release program, increasing editorial response by 110%. · Restructured Trade Show presentation, increasing response by 35% and resultant sales by >50% · Established marketing plan, increasing light box sales by 400% · Developed new items for product-line · Established and negotiated relationships with all primary vendors · Handled public relations duties for company · Increased profit margins through restructured sales strategy · Featured Speaker at numerous trade shows and client events · Featured author on ‘In-Store Merchandising”, Furniture Style Magazine’s and ‘In-Store Merchandising’, Western Reporter magazine · Featured in POP Design; Exhibit Builder; Pool & Spa News 2003 – 2004

Served as both Music Director and On-Air Personality for WIRV-FM, "River Country". Also performed on-air duties on WVLI-FM.

Brand Manager (Mazda) / Customer Relations Manager / Aftermarket Manager / Internet Manager / Director, Fleet Sales / Sales Manager Brought in to resurrect the Mazda brand for the franchise in March of 1998. Upon meeting dealership goals, transitioned to Director, Fleet Sales, then established the Internet Sales Department in March 1999. Designed and implemented Customer Relations / Aftermarket departments in July 1999. Became Sales Manager in August 1999.  Established sales programs with local credit unions  Developed Fleet Sales program  Established Internet Sales program  Developed and launched Aftermarket Sales and Customer Relations Departments  Increased CSI by >80%; Increased gross per unit >$600; monthly sales >20%  Created newspaper newsletter insert

Established Ultima Communications, a radio syndication and production company with a network of >100 radio stations across the US and Canada · Conceived, developed and launched “Country Flashback”, “Classic Country Countdown”, and “Soundtrack To A Generation” programs · Produced only completely field produced live (four hour) radio broadcast in Chicago, 1993 - 1996 · Wrote and produced weekly two hour radio programs · Responsible for Sales, Marketing, and Promotions · Moderator, Museum Of Broadcast Communications’ “Country Music On The Air” Seminars · Writer for Chicago Country Magazine, 1993 - 1995

Video Production Instructor, 1987 / Graphic Design Instructor, Youth Program 1996-97 Graphic Communications Dept. Advisory Board President, 1991 - 1997