michael bolous

* Managed Brands/ Business units: "Bakery&Co.": Bakery and Confectionary "The Coffee Shop" - Coffee shop chain. "You Mart" - Convenience stores chain. "Blue Mountain" - Coffee and beverage. "Fresh Edition" - Fast food chain. "Bysi" - Female fashion line * Setting and directing marketing strategies and operations for 6 different brands/business units in the fields of food and beverage, fashion, FMCG, and Convenient stores. * Managing and leading diversified & cross functional sales teams & brand managers. * Leading research projects & research agencies to conduct required consumer research projects, such as concept tests, packaging tests, attitude & usage according to the business needs. * Oversee CSR programs, corporate communications, e-marketing, media relations. * Developing 3 years Strategic business plans. * Proposing, managing and controlling marketing budgets. * Developing and managing the market and distribution channels. * Leading the product development strategies & launches, including new business lines. * Directing the media and marketing communications plans and programs.

* Executed B2B marketing and commercial programs and campaigns. * Developed PR programs (Articles writing and publishing, Exhibitions). * Liaised in developing BTL marketing and sales materials.

* Develop Strategic marketing and business plans. * Propose manage and control marketing budgets. * Lead the product development strategies, including new business lines. * Manage the media and marketing communications programs and plans. * Supervise the Customer relations systems, procedures and teams. * Manage and maintain marketing research studies and consumer insights. * Develop an improve the distribution channels. * Lead and supervise the branding and repositioning campaigns. * Develop and manage brand image lifting programs.

* Developing the business in KSA & Egypt markets. * Developing new products/services. * Managing a portfolio of premium MNC in FMCG, Banking, Automotive, and Fast Food Chains. * Managing marketing research projects. * Managing and leading Riyadh branch operations.

* Managed a portfolio of accounts: * Dallah Hospital, Riyadh Food, Al-Inma Bank, Rally Hail, Royal Jet, ITCC, GASCO) * Developed, proposed and managed research projects, strategic business solutions, integrated mar-com plans, and launching campaign. * Lead and trained junior members of the account team. * Achieved sales targets and KPI’s * Maintained the relationship with existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimize quality of service, business growth, and customer satisfaction. * Controlled budgets and managed campaign costs to ensure profitability.

Marketing and Advertising Agency

Thanawia Amma Activities and Societies: Horse riding, Shooting.