Michael Baker

Chief Commercial Officer (CCO) @ AFC Materials Group

About

A senior sales, marketing and business development professional who seeks opportunities to collaborate and work with other companies and professionals whose focus is to innovate their businesses. AFC’s growth has been driven by partnering with our customers to improve our mutual businesses, markets and industries. While at The AFC Materials Group I have served in roles as Director of Marketing, QSR Business Segment Manager and progressively was promoted to my current role as Chief Sales & Marketing Officer. I have sat on AFC's Leadership team for the past 18 years. I am a partner to our International business teams and serve in a support role to their sales and marketing strategies. Mike firmly upholds the mantra that they customer is the hero of the story. Wouldn’t you agree this is a great way to build your business, innovate your industry and improve your customers business? Is this collaborative philosophy something that you would be interested in exploring further? If so , please feel free to contact me.

Country

United States

City

Lake in the Hills

Industry

Textiles

Skill

Product Development, Strategic Planning, Marketing Strategy, Negotiation, New Business Development, Budgeting, Problem Solving, Product Management, Customer Relations, Business Strategy, Account Management, Team Building, Sales Management, Customer Service, Forecasting, International Business, Market Planning, Contract Negotiations, Competitive Analysis, Business Planning

Experience

Chief Commercial Officer (CCO)

AFC Materials Group

2003-4 - Present · 23 yrs 5 mos

Lake in the Hills, Illinois, United States

Chief Sales & Marketing Officer

AFC Materials Group

2014-9 - 2022-3 · 7 yrs 7 mos

Lake in the Hills, Illinois, United States

Provide leadership and coordination of all AFC Materials Group sales, marketing and business development functions. Develop and implement sales and marketing strategies. Monitor and analyze sales and marketing activities against company initiatives and goals. Lead and direct the global sales and marketing departments to meet or exceed sales revenue, sales profitability, budgetary objectives while enhancing and growing the AFC brand. A member of AFC Material Group leadership team.

Chief Sales and Marketing Officer

Advanced Flexible Composites, Inc.

2014-9 - 2014-9 · 1 mo

Senior Vice President Sales & Marketing

Advanced Flexible Composites, Inc.

2010-1 - 2014-9 · 4 yrs 9 mos

Lake In The Hills, IL

Provide leadership and coordination of all AFC sales and marketing functions. Develop and implement sales and marketing strategies. Monitor and analyze sales and marketing activities against company initiatives and goals. Lead and direct the global sales and marketing departments to meet or exceed sales revenue, sales profitability, budgetary objectives while enhancing and growing the AFC brand. Member of the Executive board.

Director of Marketing & QSR Business Segment Manager

Advanced Flexible Composites, Inc.

2003-4 - 2010-1 · 6 yrs 10 mos

Director of Marketing and QSR Business Segment Manager. Responsible for new business development of AFC's Durachef products within the QSR and casual dining industries. AFC's Durachef products are high temperature non-stick smallwares specifically design to withstand the rigors of the QSR/Restaurant industry. AFC offers an extensive line of PTFE and silicone coated release sheets, high speed toaster belt wrappers, mesh oven screens and a variety of rapid cook baskets, trays and sheets. Typical applications for DuraChef products are found on high speed toasters, rapid cook ovens and clamshell grills.