Michael Anyaeche

This role ensures that the customer and clients are the primary focus in the Final Mile of the parcel journey. As the CDM, i am responsible for final mile performance across multiple delivery units through the engagement of self-employed and SE+ couriers. I ensure that enquiries are kept to a minimum by driving an exceptional customer experience through successful courier engagement, communication and retention. My Goal is to maintain continuous performance through successful capacity management and round coverage.

As a GLG Expert, I bring 14 years’ of experience in the Fast moving consumer goods (FMCG) sector to help clients solve some of their toughest business challenges, provide insights for new products Market entry and develop winning sales & marketing strategies. GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

Manage sales in all trade channels in Nigeria of the Imported ranges from the UK and Turkey.

 I am responsible for all sales-related import activities from the UK & Turkey.  I Manage all trade in Nigeria of the imported ranges through strategic planning, effective monitoring & supervision of Fareast Mercantile ltd (FMCL) as our 3rd party Distribution agent. I Manage the Sales & Distribution of all Mcvities & Ulker Brands in Nigeria.  Responsible for control of budgets, delivery of targets, drives companies profit centers, implementation and monitoring of IMS, distribution and manage the trade cash / credit.  Responsible for the achievement of sales targets by directing, coaching and controlling the activities of the sales team (company & Distributor) to ensure maximum brand exposure.  Direct, train, supervise and coach the sales team.  Also involved with product development, identification of new business opportunities and the development of marketing strategies.

•I am responsible for all business activities between PLADIS and the organized trade channel. This include the international and local retail chains in the country.  I manage the team that drive the sales, Growth & Development of the McVITIES & HAANSBRO brands through the organized trade channel all over Nigeria.  I design trade plans for NPD and formulate schemes to grow EPD in the organized trade channel. • Accountable for the achievement of annual sales (volume and value) and distribution targets (numeric & weighted distribution) for the key account channel. • Drive and own customer development & relationship Management plan for the Organized trade to achieve overall business objectives. • Provide input into the Periodic Sales Forecasting process to inform business direction and decisions. • To drive the execution of relevant and periodic Sales Promotions and all POP drivers in store to drive the achievement of sales numbers. • Provide periodic Market intelligence / Competitor activity Monitoring • Input into and drive execution of all marketing and channel based activities and programs. • Ensure effective and efficient management of trade funds to achieve optimum sales results • Drive the development and growth of Sales team to achieve business objectives.

Trade Marketing activities - design and implement key trade promotions in the assigned territory. • Manage & drive the sales team to meet set out targets. • Drive availability in all sales channels. • Merchandising of sales channels. • Monitoring and reporting competition activities. • Mentoring, coaching and regular training of the sales team . • Development of strategic sales initiatives and schemes. • Implement route to Market schemes (RTM)

• Identify, detail and sell pharmaceutical products to all sales channels • Develop new distributors and manage existing ones • Carry out series of clinical meetings and sales seminars. • Drive sales to ensure profitability in the territory.

- New product development into the Nigerian pharmaceutical market. - Created and maintained existing distributors. - Drive sales and profitability - Carried out series of clinical meetings and sales seminars/conferences.

Digital Marketing. Integrated Marketing Communications.