Michael Agnello

* Manage design and content initiatives across multiple social platforms and the e-commerce site to drive user engagement for our portfolio of brands (Extra Butter, Renarts, Crusoe & Sons, Rooted) * Manage merchandising strategy to ensure search and sorting strategies are optimized. * Assist in managing product timelines to ensure all merchandise will meet their launch execution dates based on marketing calendars and merchandising opportunities. * Work directly with the E-Commerce Director and Digital Director in order to plan accordingly the release of merchandise, update website functionality, and create a seamless online shopping experience. * Provide assistance with merchandising, website operations, copywriting, and marketing. * Coordinate, schedule, and manage the product's delivery, warehouse and store transfers, photography, styling, retouching, copywriting, and final product description page. * Manage all social media channels and provide creative ideas, plan, schedule and publish the day-to-day postings across all social platforms.

* Create and develop design and content across multiple social platforms and the e-commerce site to drive user engagement and retention. * Collaborate with buying team, logistics, and retail store managers in the development of marketing strategy, creation of content, and coordination of merchandise. * Collaborate with creative and art direction team to drive special projects and marketing initiatives, including: providing creative input for the initial development of the Crusoe & Sons brand, logo design, and slogan; and, designing the company brand name apparel line consisting of T-shirts, hoodies, hats, and accessories. * Key team member of the new store design and build-out with responsibility for merchandising the store for the grand opening event; and, coordinating procedures for the launch party.

* Overall merchandising responsibility for wholesale and retail websites, including facilitating product vision for 300+ products. * Collaborated with models and photographers to merchandise looks that executed shop-by-item categories for multiple product lines. * Tracked performance against analytics to determine product selection and continually improve customer experience. * Developed and executed content strategies to drive sales and conversion growth, support the product buy, and drive the brand message.

* Managed outbound email campaigns to an 100,000+ subscriber list from concept through completion. * Designed and managed branding, communications, photo shoots, trade show graphics, and marketing solutions to enhance sales and streamline cross-departmental communications. * Created content for e-commerce and digital marketing initiatives (web, catalogue, blogs, social media, and email marketing)

* Recognized by management as a top sales performer for consistently achieving and/or exceeding weekly sales goals. * Acting sales manager in management absence with responsibility for retail operations oversight, including ensuring the highest level of customer satisfaction with service and quality. * Led weekly team meetings to update staff on new products, promotions, and sales goals.

Double Major: Marketing & Entrepreneurship | Minor: Graphic Design