Michelle McIntosh

eCommerce Director / Head of Direct to Consumer (Canada) @ Dyson

About

eCommerce & DTC leader with 10+ years of experience owning full P&L, driving digital growth, and optimizing online customer experiences for globally recognized brands. Led Dyson’s direct-to-consumer business across Canada and Australia/New Zealand, overseeing eCommerce, marketplaces, omnichannel go-to-market strategy, site merchandising, CRM, and digital marketing integration. Passionate about blending performance marketing with conversion-focused site experience to unlock revenue growth. Known for building high-performing teams, simplifying complex digital ecosystems, and delivering scalable, profitable eCommerce strategies. Specialties: • DTC P&L Ownership • eCommerce & Marketplace Strategy • Site Experience Optimization • Digital Merchandising & Conversion Rate Optimization (CRO) • CRM & Retention Strategy • International eCommerce Experience • Omnichannel Digital Transformation • Cross-Functional Team Leadership • Sales Forecasting & Analytics

Country

Canada

City

Toronto

Industry

Electrical & Electronic Manufacturing

Skill

Sales Performance, Business Insights, P&L Management, eCommerce strategy, Analytics, Go-to-Market Strategy, Performance Media, Digital Media, Customer Experience, Customer Relationship Management (CRM), Long Range Planning, Leadership, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Growth Strategies, Digital Strategy