Michelle Harding

www.michelleharding.myportfolio.com

Reason for leaving: role made redundant • Created and redesigned brochures, presentations, motion graphics and installation videos, installation guides, data sheets and POS materials - price lists, posters, postcards, leaflets, merchandise • Developed creative briefs for product imagery and oversaw the project life cycle, collaborating with external suppliers • Retouched and resized imagery for print and digital applications • Assisted with the work flow management by raising and closing briefs on the scheduling system, addressed queries and followed up on sign-offs. Temporarily managing workloads, scheduling projects and briefing freelancers, when manager is on annual leave

• Created and redesigned brochures, presentations, motion graphics and installation videos, installation guides, data sheets and POS materials - price lists, posters, postcards, leaflets, merchandise • Developed creative briefs for product imagery and oversaw the project life cycle, collaborating with external suppliers • Retouched and resized imagery for print and digital applications • Assisted with the work flow management by raising and closing briefs on the scheduling system, addressed queries and followed up on sign-offs. Temporarily managing workloads, scheduling projects and briefing freelancers, when manager is on annual leave

• Designing new and reworking existing designs for POS, presentations, installation guides and data sheets

• Developed the creative vision for the 2019/20 course directory, ensuring a visually appealing publication • Updated and maintained GIFs for social media platforms to enhance engagement and brand visibility

• Flight-checked all incoming artwork to ensure accuracy and compliance with print or data service requirements for POS, brochures and direct mail • Proficient in manual imposition and the setup of specialised printing techniques including spot UV and Scodix • Resized supplied artwork to various formats, from A6 to wide format, while maintaining quality and adhering to brand guidelines

• Managed the merchandising of 15,000 products within a printed catalogue and online • Developed and implemented style guides to ensure consistency across both channels • Oversee the proofing process for category managers, guaranteeing accurate and error-free product information

• Oversaw the range development and performance within the Bathrooms & Cubicles and Signs & Safety categories, identifying opportunities for improvement and introduction of new products

• Conducting thorough product critiques and proofreading to ensure product quality and accuracy • Addressing and resolving customer inquiries and concerns promptly and professionally

• Curating visually appealing still life product displays for online retailers, marketing and advertising campaigns and editorial content • Supporting stylists on TV and Fashion Show Styling • Providing comprehensive wardrobe selection and styling for UK and international music artists during single and album promotions including, TV, photo, and video shoots

• Assisting and supporting the product photography, development and launch of menswear and womenswear brochures, catalogues and e-commerce shoots • Contributing to the organisation and execution of photo shoots, including castings, freelancers and logistics