Micaela Cappello

Head of Purchasing Department

About

Purchasing Director with solid experience in the GDO and Retail sector, specialized in defining purchasing strategies focused on profitability, competitive assortments and cost optimization. Throughout my career, I have developed strong expertise in: - supplier management and strategic development - national and international commercial negotiations - pricing and margin strategy definition - leadership and coordination of purchasing and category management teams - market analysis, consumer trends and sales performance I adopt a structured, data-driven approach and work cross-functionally with marketing, sales, supply chain and logistics to ensure assortments aligned with brand positioning and customer expectations. I am particularly focused on market evolution, supply chain sustainability and product innovation, key drivers for long-term growth in the retail environment.

Country

Italy

City

Milan

Industry

Retail

Skill

Strategic Purchasing, International Negotiation · Category Strategy · Assortment Development , Team Leadership · Stakeholder Management, Category Management · Pricing & Margin Strategy · Team Coordination, Purchasing Negotiation, · Supplier Negotiation · Category Management · Pricing & Margin Strategy · Team Coordination, · Category Development · Project Management · FMCG Strategy · Cross-functional Collaboration, Asset Management, · Lease & Contract Negotiation , · Real Estate Strategy · Team Leadership · Stakeholder Management, Cross - functional collaboration, Commercial Strategy, Omni-Channel Marketing, Team Management, Cross-functional Collaborations, Leadership · Contract Negotiation · Project Management · Stakeholder Management, Contract negotiation, Project Management, Interpersonal Skills, Contract Negotiation

Experience

Head of Purchasing Department

Acqua & Sapone (Bubbles BidCo Spa)

2024-4 - Present · 2 yrs 6 mos

Milan, Lombardy, Italy

- Lead and coordinate the Purchasing Department - Manage a team of 45 senior and junior buyers - Oversee strategic sourcing and key supplier negotiations - Contribute to the development of new company projects

Purchasing and Marketing Manager

BRICO IO S.P.A.

2021-6 - 2024-3 · 2 yrs 10 mos

Milan, Lombardy, Italy

- Led a team of 18 professionals responsible for assortment management and promotional planning - Drove the development of an innovative omnichannel marketing strategy - Ensured alignment between product range, promotions and commercial objectives

Real Estate & Development Contract Manager

Carrefour

2014-11 - 2021-5 · 6 yrs 7 mos

- Led asset management, lease and development negotiation activities - Oversaw a portfolio of ~1,000 lease contracts, with multi-million-euro annual lease costs - Managed and coordinated a team of 6 professionals - Reported directly to the Real Estate & Development Executive Director

Responsible for FMCG – "Carrefour Planet" Trade Marketing Project

Carrefour

2011-10 - 2014-10 · 3 yrs 1 mo

Milan, Lombardy, Italy

- Led the implementation in Italy of the international FMCG project “Carrefour Planet”, aimed at redefining the hypermarket customer experience - Managed the relaunch of the Beauty category and strengthened the self-service parapharmacy segment - Developed Organic and Natural product segments, anticipating trends related to sustainability and eco-friendly consumption Reported to the International Trade Marketing Project Director, working in a cross-functional and international environment.

“Dried Goods” - Responsible for Purchasing

Carrefour

2010-1 - 2011-9 · 1 yr 9 mos

Milan, Lombardy, Italy

- Managed purchasing activities for the Dried Goods category, with a turnover of approximately €400M - Led and coordinated a team including a Junior Buyer and a Commercial Assistant - Conducted supplier negotiations in line with pricing, margin and assortment strategies - Reported to the Head of Department

Beauty, Pharmaceutical and Homecare - Responsible for Purchasing

Carrefour

2000-10 - 2009-12 · 9 yrs 3 mos

Milan, Lombardy, Italy

- Led purchasing activities for Beauty, Pharmaceutical and Homecare categories, with a turnover of approximately €650M - Head of the Purchasing Commission for Carrefour and GDPLUS, also representing other major Italian retailers - Represented Italy in international negotiations (Italy–France–Spain–Belgium) - Led the launch of the assisted parapharmacy departments, defining assortment, layout and visual merchandising - Developed alternative sourcing strategies in complex and highly competitive categories - Managed and coordinated a team of 2 professionals, reporting to the Head of Department