Mia Yang

Mia Yang

Global Head of GTM Strategic Finance, Revenue FP&A & Sales Compensation @ Icertis

About

With extensive experience in strategic finance and operations, I bring a deep passion for driving growth and operational excellence. As Global Head of GTM Finance, Strategy, Revenue FP&A & Sales Compensation at Icertis, I collaborate with multidisciplinary teams to craft innovative financial strategies that align with our mission of transforming contract management. My goal is to provide data-driven insights and solutions that empower decision-making while fostering collaboration and alignment across sales, marketing, and operations teams. At JFrog, I partnered closely with senior executives, including the CRO and CMO, to elevate financial strategy for this fast-growing public SaaS company. I contributed to GTM strategy, developed insightful KPI dashboards, and led the design and management of global variable incentive compensation plans. These efforts supported significant revenue growth and the establishment of impactful sales motions, enabling more efficient and effective decision-making across the organization.

Country

United States

City

Sunnyvale

Industry

Computer Software

Skill

Collaborative Problem Solving, Lead Generation, Pipeline Generation, Sales Compensation Management, Channel Strategy, Revenue Forecasting, Go-to-Market Strategy, Financial Planning, Executive Leadership, Performance Metrics, Creative Problem Solving, Performance Appraisal, Vp of sales compensation, Financial Analysis, Budgeting, Software Industry, Financial Reporting, Sales Performance, Business Analysis, Manufacturing Process Improvement

Experience

Icertis

Global Head of GTM Strategic Finance, Revenue FP&A & Sales Compensation

Icertis

LinkedIn
2025-11 - Present · 11 mos

North America

JFrog

Senior Director Finance, Global GTM & Sales Compensation

JFrog

LinkedIn
2022-3 - 2025-11 · 3 yrs 9 mos

United States

Recruited and charged with elevating financial strategy for a fast-growing public SaaS software company. Tasked with providing top-tier finance and operations support to CRO and CMO, driving GTM strategy formulation, and leading global variable incentive compensation planning. Oversaw development of insightful KPI dashboards and metrics to enhance decision-making processes across sales and marketing functions. Selected accomplishments and assignments: - Partnered directly with CRO, CMO and SVP of RevOps to formulate GTM strategy, resulting in ~30% YoY enterprise revenue growth and establishment of new outbound sales motion. Forged consensus across sales, marketing, and operations to deliver a 20-30% uplift in annual recurring revenue - earning President's Club distinction for transformational impact. Expert at leveraging analytics to prioritize high-impact investments, manage risk, and optimize go-to-market execution. - Spearheaded implementation of automated NNARR bookings forecast process, improving accuracy by 10% and reducing reporting time by 30%. - Designed and executed global variable incentive compensation plans, resulting in improved sales performance and reduction in turnover. - Developed dynamic, automated Sales and Marketing KPI package, driving 20% improvement in GTM efficiency and 10% increase in marketing ROI. - Led cross-functional team to streamline variable compensation plan issuance, reducing processing time by 40% and errors by 10%. - Recognized with President’s Club honors for orchestrating high-impact sales transformation and digital enablement, and known for influencing executive decision-making through robust forecasting, stakeholder engagement, and operational excellence.

Epicor

Director of Strategic Finance

Epicor

LinkedIn
2011-1 - 2022-3 · 11 yrs 3 mos

Dublin, California, United States

• Provide top-quality finance and operations support to the Senior Executives on a wide range of activities involved in operational strategy formulation, dashboards/metrics, financial planning and analysis, annual strategic planning, the skills and dedication to the team are well respected and highly valued by the top management. • Managed Finance team upgrading organizational capability while growing team 30% by displacing weak talent with stronger. Promoted very strong, collaborative, and coherent team environment and improved effectiveness and efficiency of tasks and reporting through standardization and education. • Led global variable incentive compensation plan design, Quota Setting, and administration of global Sales compensation, demonstrated strong ability to influence top executives in a productive manner to improve business results and processes and proven ability to build strong working relationships with other functional partners as a trusted and objective advisor. Well regarded by the CEO/CFO/Global Sales, Consulting and Support management teams. • Designed, developed and implemented fully automated License and System bookings forecast process/reporting via SFDC with details highlighting top deals and stoplight metrics to all Business Units; continuously look for ways to help the sales organization and the company to view the business in a more integrated, insightful and robust ways. • Implemented ASC 606 commission process and several new ICM software systems (Anaplan/Xactly/Obero), demonstrated strong execution and critical thinking skills and can-do attitude. • Created Cloud Sales Compensation model and successfully conducted global sales field communication sessions to shift sales focus from on-premise to SaaS. Resulted in significant cloud SaaS bookings increase year over year. • 2020 Circle of Excellence Club Winner representing the entire CFO organization.

FormFactor Inc.

Worldwide Sales and Services Controller / Global Manufacturing FP&A Controller

FormFactor Inc.

LinkedIn
2006-5 - 2011-1 · 4 yrs 9 mos

California, United States

• Actively engaged with the business executives to prepare their Board of Director; Corporate Review, and BU Review presentation materials; demonstrated the ability to handle multiple tasks concurrently and a customer focused personality with the desire to provide top class service and partnering to the business partners. • Led and coordinated with cross functional/international team on the China legal entity setup project, the activities including market and feasibility analysis; business proposals; financial and business scenario analysis; executive presentations for approval/buy-in; weekly project meetings; demonstrated great leadership quality and project management skills and well-rounded business knowledge. • Key member and contributor of Asia Manufacturing Strategy Planning and Execution. It included capital, resource, and project spends planning for key initiatives, such as production process transfers to Singapore, Korea and Japan, local supply chain establishment, new manufacturing process change evaluations. • Led and drove AOP planning process for Global Operations with increasing complexity and reduced staff resources, developed new processes to significantly improve the effectiveness as well as data integrity and speed. • Involved in the Earning Call process from preparation of Earning Call Datasheet to participation in the Earning Call Key Theme discussions with the CEO/CFO/IR team; provided excellent business analysis leveraging in-depth knowledge of the customer/product/ business environment and demonstrated success in a very demanding and fast paced environment. • Drove and coordinated various investment decisions for international office expansions; involved the right players from all functional areas and raised high level attentions to secure the project funding as well as push the projects finished in the targeted timeline; demonstrated ability to lead professionals through influence and collaborations. • 2007 & 2009 Gold FAME Awards.

SAP

Financial Manager – Worldwide Sales/Operational Finance

SAP

LinkedIn
2001-1 - 2006-5 · 5 yrs 5 mos

California, United States

• Reported directly to the VP of Finance and drove the development of comprehensive worldwide forecasting and reporting packages, automated and streamlined some of the time-consuming tasks in reporting, forecasting, reconciliation and allocation and take initiative to consistently improve processes via automation. • Led worldwide license revenue forecast process via Salesforce.com, designed and communicated the procedure documents, built fully automated SFDC reports and executive dashboards and worked diligently with the international field finance and operational team to ensure successful roll-out of Salesforce.com. • Rolled-out standardized financial reporting package for each Geo/country and worked closely with the Geo finance controllers to enable them better assist with their General Mangers’ needs. • Responsible for driving WW license pipeline reporting process and the field communications; continuously improved the existing reports to incorporate Sales/Marketing initiatives and effectively communicated appropriate course of action to the worldwide field operation teams. • Drove Companywide Global Split process and developed and implemented an interactive and well-integrated process that involves all sales divisions to ensure the revenue split happen fairly and cleanly at the quarter end, gained a good reputation as a problem-solver. • Provided the Weekly/Daily Revenue Updates to the CEO & EVP and evaluated the adequacy of the Geo revenue forecast based on the pipeline coverage and historical trends; demonstrated strong analytical skills and high focus on accuracy, timeliness and follow through. • Worked closely with the Revenue Accounting group to resolve any revenue recognition issues during the close, demonstrated a firm understanding of accounting principles and general concepts. • Recipient of 2001, 2003, 2004 & 2005 Key Contributor Awards.

Mia Yang's Contact Information

Email

******@***.com

Phone

(**) *** ****

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