Mia Yamashiro

● Surpassed ambitious ticket sales and engagement KPIs set by high-profile client in Saudi government sector through meticulous market analysis, financial performance tracking, international contract negotiations, budget alignment and optimizing workflows and resource allocation across a team of 100+ creative and operational vendors ● Strengthened key stakeholder relations with 40 top Japanese & global media/streaming companies exhibiting at the Saudi Anime Expo & Anime Town events, protecting each brand’s guidelines and ensuring strategic alignment with their business and promotional objectives ● Crafted a collaborative campaign for two clients, Coca-Cola China to strengthen engagement of Gen-Z audience and top Anime IP ‘BLEACH’ to promote a new TV series; developed synergistic packaging, retail merchandise activations and a multi-channel digital storytelling and PR ● Achieved record-breaking sales for the Ninja Warrior series in 8 countries in the EU, by calibrating brand positioning, monitoring key business indicators and identifying licensing opportunities to drive record-breaking revenue for the brand

Became the highest grossing team at the brokerage through effective collaboration & sales strategy

● Managed a $1M annual marketing budget for $1B BEYBLADE franchise by analyzing performance metrics and operational KPIs, achieving a 10x increase in marketing ROI in 2018 and 2019 ● Transformed BEYBLADE brand’s inactive social media accounts into a thriving community with 1M followers on Facebook and 50K subscribers on Instagram and Twitter by building a community, A/B testing of content, and in-depth regional demand and consumer analysis ● Reached 2M+ subscribers on BEYBLADE’s global YouTube network by leveraging data analytics to run targeted Google ads and formulating an optimal content discoverability strategy through meticulous monitoring of dashboard metrics ● Built brand’s influencer marketing program with a cumulative view count of 3M+, by carefully selecting KOL partners based upon creative synergy, historical user data, consumer demographics and ROI estimation

● Achieved an attendance of over 25,000 with representatives from 20+ countries for inaugural 2018 BEYBLADE BURST World Championship held in partnership with Hasbro, ensuring a compelling brand story across global and regional marketing.

● Contributed to company revenue by coordinating with partners in key retail markets across four continents on all B2B marketing & merchandise initiatives including PR, MICE, retail activations, corporate partnerships and license business development

● Served as a U.S. cultural ambassador to Brazil by conducting mass community outreach and organizing events & seminars to promote the importance of English-language education at leading federal university ● Co-Founded a non-profit organization 'Racialeyes' and produced a multimedia platform aimed at dispelling the harmful stereotypes of Asian immigrants in Curitiba. Featured at the 39th Annual Fulbright Conference in Washington D.C. as one of the year’s outstanding programs

Responsible for copywriting, editing and translation of internal corporate communications documents distributed throughout US office

Co-managed the store, achieving over 85% overall success rate in meeting daily sales quotas

Chosen to code psychological qualitative data in collaboration with a team of MS graduate students in the nation’s cornerstone Organizational Psychology program

Chosen to collaborate with administrators Darlene Olfman and APA board member/Associate Dean of Faculty for Research and Institutional Review Board Leah Light on published article

Psychology major, Americorps Jumpstart Corp member for 2 years, research in APA board member and head of psychology department Leah Light's lab on memory and aging, research in Claremont Graduate University lab on organizational psychology, conducted experiments on various topics in social psychology, student discussion leader for exchange students, one-semester exchange program in Quito, Ecuador

A 4-month language-intensive Pitzer study abroad program that included university-level Spanish language courses and a seminar on the socio-political history of Ecuador