Mia Shernoff

I work with B2B companies to modernize their marketing and accelerate growth. My engagements typically deploy AI-driven demand technologies and interactive brand experiences to unlock competitive advantage and growth.

Leads the positioning and growth for Fiserv's fintech solutions, targeting small businesses, mid market and Global Enterprise clients. Portfolio includes Clover's award winning cloud based point of sale and business solutions, Clover Sport, ISV, Franchise and other high growth segments. Execution of new business demand includes leveraging predictive data analytics, digital, social properties and affinity partner channels. Brings performance-based marketing and tools to the firm's thousands of sales professionals to achieve double digit growth and positive ROI.

As the Global Head of Marketing and Corporate Communications for First Data and member of the company’s Management Committee, I focus on driving enhanced business results for the company and our six million clients. I do this by focusing on three primary tenants: 1. Digitizing the client experience; 2. Innovating the sales and solution pipeline and 3. Promoting a culture of diversity and inclusion. I am passionate about First Data and the industry in which we occupy – both rapidly transforming as ubiquitous omni commerce becomes reality for global citizens and the businesses, institutions and governments who serve them. My role is to lead First Data’s messaging, content and promotions to support revenue and business results in the 30+ countries where we operate. I am laser-focused on creating a client-first environment leveraging technologies and insights to drive results. My functional responsibilities include market development, brand management, corporate communications, media relations, digital marketing, including client acquisition through digital channels, advertising, social media, events, sponsorships and product marketing. I measure the success by examining analytics and producing metric-based outcomes to ensure we add value every day. I continue to build a team of the most talented marketing experts across the globe and cultivate a safe environment to continuously evolve. As a member of the Fintech industry, I have contributed to initiatives and causes which enhance colleagues and clients alike including as founder of the Merchant Advisory Group (MAG); Board Director for The Merchant Risk Council (MRC) and Women’s Network for Electronic Transactions (W-NET).

Leader for marketing, strategic initiatives, digital and alternative channel account acquisition, product marketing for Chase Paymentech, a leading provider of global payment solutions, supporting large multi national, mid market and small business customers worldwide. As CMO for Chase Merchant Services, oversaw the development and launch of new products including Dynamic Currency solution and Billpay Solutions.

Lead marketing and sales for enterprise solutions, a B2B business unit, serving large corporporate clients worldwide. Developed and launched enterprise mobility solutions for hand held devices for MRO, Travel and other industry clients. Led the Starbucks-HP alliance relationship

Led the formation of ecommerce solutions and the AonLine brand of services to large multinational, mid market and small business clients.

Held a number of international product management, innovation and strategic marketing positions within the Global Payments and Treasury Servcies division. Developed strategy and executed product introductions for APAC and EU regions. Led the formation and management of the group's Healthcare Payments division between1995 - 1996.