Mia Rubel Larrabee, MBA

• Serve as strategic partner to and collaborate with the Budget Office on Public Safety matters including yearly financial planning and budget submission, scenario planning, expense mitigation efforts and downside planning, position management and salary reconciliation, quarterly calendarization, variance analyses and year-end projections. Identify, escalate and work to mitigate risks in order to achieve results in line with budget allocation • Lead Public Safety’s annual budget request process in partnership with the VPs. Partner with Public Safety budget owners to build and monitor spending within operating, special projects, and capital budgets. Answer questions, resolve issues and forecast yearly spending to optimize use of funds • Serve on and participate in key University and Department working groups including NYU Works Smart, Public Safety COVID-19 Return to Campus and Women in Public Safety • Collaborate with Professional Standards unit on Finance and Administration policies/memos to uphold CALEA accreditation, granted in March 2020. Provide annual proofs to substantiate compliance • Manage numerous projects simultaneously from strategic conception to implementation. Review scope and ensure project stays on budget, implement value engineering proposals, as required. Provide internal communications to update stakeholders on status • Perform robust data analyses and generate monthly finance dashboard using UDW+ and advanced Excel functions • Supervise and lead the Finance and Administration team. Execute and oversee day-to-day administrative operations of the department to maintain organizational effectiveness • Evaluate processes and provide recommendations to foster culture of continuous improvement • Handle sensitive and confidential information with discretion

• Managed day-to-day operations of integrated marketing plans encompassing social and digital media, as well as traditional marketing channels; oversaw multiple projects concurrently and problem-solved under tight time constraints • Developed strategic tactical plan and scope of work for $2-4MM budget. Oversaw financial and budget management, and coordinated financial reconciliation and billing • Cultivated strong relationships as primary point of contact for client, internal team, partner agencies and vendor questions/ requests; collaborated with sister agencies on global brand initiatives and interactive tactics • Supervised and mentored direct report (Account Executive); oversaw workload of project management staff; on-boarded, trained and mentored new teammates on agency/client processes • Prepared client status reports: provided status updates and established next steps for current and future projects, organized/fulfilled team requests and maintained alignment on strategic imperatives • Partnered with client regulatory, legal and medical review teams to ensure timely development of quality, compliant promotion • Partook in market research analysis: oversaw development of messaging stimuli, provided input on discussion guide, took part in debrief and presented tactical recommendations • Participated in The Bakery, an exclusive internal social media innovation group. Creative development of the logo and tagline for The Bakery, won first place in the internal contest and received honorable mention for branding at the Rx awards • Filled temporary void on Xiaflex brand team by working part time at Auxilium headquarters, at the request of the client Client experience: Duopa/Duodopa, Humira, BI, Adcirca, Tyvaso, Remodulin, Boston Scientific, Odomzo, Extavia, Gilenya, Xiaflex, Testim

• Researched competitors, benchmarked strategies for discounts and promotions to increase attendance and maximize arena usage • Analyzed Ticketmaster reports: monitored sales, identified new opportunities and tracked success of promotional strategies • Proofread web pages, mass e-mails, graphic design projects and marketing materials for grammar, style and messaging • Coordinated e-mail distribution and monitored delivery, click-through and sales statistics • Wrote, edited and distributed scripts for events of over 3,000 attendees to ensure professional and cohesive announcements

• Ran reports using financial planning software, Money Guide Pro, to forecast financial goals for clients • Determined optimal bond investment for customers by following maturity date, diversification and rate of return guidelines • Established new clients through direct mail and telesales • Wrote sections of the Information Memorandum, a document detailing a business during the purchase and sale process • Organized company financials using Peachtree Accounting software to budget and monitor expenditures by category • Designed brochures to attract new and prospective clients • Searched for and qualified companies as potential targets for the acquisition purchase of a client

• Managed a junior sailing program: supervised staff of eight instructors, defined program goals, taught approximately 75 children

• Staffed small clothing boutique; interacted with customers, offered information about products, maintained store cleanliness and organization, inventoried, stocked and displayed merchandise, handled cash and credit card transactions, reconciled cash register