Mia Wong

Founded this strategic advisory practice to partner with founders in FinTech, AI Agent, and Web3 on end-to-end go-to-market (GTM) and growth scaling for global expansion. Engagement Model: Embedded as an interim growth lead or core strategic advisor to: ▸Architect 0→1 GTM Strategy: Design and operationalize repeatable market entry models and growth engines for early-stage companies. ▸Build Trust & Narrative: Craft compliant and compelling brand storytelling for regulated/complex sectors (finance, crypto, AI). ▸Drive Ecosystem-Led Growth: Fuel partner-driven acquisition through strategic partnerships with exchanges, public chains, and platforms. Select Recent Project Outcomes: ▸Crypto Payments Infrastructure: As interim Head of Marketing, led global GTM launch, driving >$26M revenue within 6 months and establishing a partner ecosystem with top-tier exchanges. ▸Cross-Border FinTech Unicorn: As strategic advisor, designed overseas brand-trust framework and growth playbook, scaling enterprise clients from 0 to 1,000+ in key markets.

Retained as interim lead and core advisor to drive the global 0-1 go-to-market (GTM) strategy and launch phase for this leading crypto card issuance infrastructure.Core mission was to establish market presence, validate product-market fit, and initiate revenue growth within a 6-month timeframe. Successfully delivered: ▸Drove >$26M revenue with total transaction volume exceeding $3B. ▸Reduced customer acquisition cost by 67% and increased conversion rates by 340% through precision B2B ecosystem partnerships. ▸Built global ecosystem via co-marketing with 8 leading exchanges and public chains, covering ~25% of the target market. ▸Established 24/7 global reputation monitoring and crisis-response mechanisms for high-volatility markets. • Built and led the international GTM team from scratch, implementing OKRs and AI-enabled workflows to achieve 2.5x productivity gains.

Engaged as a strategic advisor to lead the overseas market entry phase for this leading Chinese B2B cross-border payment unicorn, with a core focus on building brand trust and initial client base. Project focus was on: ▸Repositioning overseas value proposition around financial security, compliance, and localized service. ▸Rebuilding the English website and SEO architecture, achieving 250% organic traffic growth and a 50% uplift in lead conversion. ▸Designing and executing integrated GTM programs that scaled overseas enterprise clients from 0 to 1,000+ within months. ▸Reducing overseas account activation costs by 63% through funnel optimization and A/B testing. ▸Opening MENA, Africa, and Southeast Asia markets via a partner-led expansion framework.

Responsible for Global PR, Branding, Digital Marketing, Investor Relations, Recruitment Marketing, SEO, Social Media, Event & Community Management, Paid Campaigns, and Reputation Management for the number 1 eCommerce SaaS company in China. Manages the brand strategy as well as the global growth including brand awareness to the global market, especially in the North American region. Spearheads various marketing efforts and provides support in creating events, digital campaigns, and content strategies. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ▸Established vision and direction of all marketing strategies and programs including digital/outdoor advertising, public relation, brand literature, POP, customer experiences, global website, promotions, lead generations, offline/virtual events, etc. ▸Owner of the brand globalization as well as the upgrade of the entire corporate brand, ensuring brand vision and message are consistent and localized across regions. ▸Grew and optimized the brand reputation in the target markets via global/regional activities and partnerships to support brand strategy and sales activities.

Oversaw the business development process and ensured close coordination with the management helping drive gains in revenue, market share, and brand awareness for clients. Developed offline campaigns and digital marketing activities using Facebook, LinkedIn lead generation, Campaign's social media channels, etc. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ▸Developed a half-year communication plan for TikTok when they expanded their European market which generated 10,000 unique visitors and helped them reach out to 150 target consumers. ▸Maintained the business operation by adjusting the commercial direction timely to cope with the outbreak of the coronavirus and the local communication eco-system. 𝐁𝐫𝐚𝐧𝐝𝐬 Google | Facebook I ByteDance | Alimama | Dentsu | Accenture Interactive | Adjust | IQIYI | TheTradeDesk | Criteo I Taboola I SPORTFIVE I Juventus I Budweiser I SK-II I Xiaomi

Managed all marketing activities to drive ROI and boosted sales across APAC, and in other markets (North America, South America, and Europe). Tactics used included partner advertising, digital/social activation, KOL collaboration, competitor analysis, consumer promotions, e-commerce, sales associate contests, in-store merchandising concepts, and event marketing. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ▸Started successful campaigns for Coca-Cola Christmas season and Shell summer promotion and rolled them out to a global level. ▸Linked up more brands together (such as Amway and Swarovski to create the very FIRST kind of joint campaign globally) to achieve a win-win situation and introduced more innovative ideas to target consumers. 𝐁𝐫𝐚𝐧𝐝𝐬 Shell | Castrol | Nivea | Mars | Amway | Heineken I Unilever | FrieslandCampina | Diageo | VIVO I Hisense

Created the marketing strategy and won the FIRST business with clients in mainland China, and countries in South America. Prepared proposals and decks to be used in pitching for new and existing clients, ensured all client offerings are on message with brand and program objectives. Managed project extensions with external agencies; advised online/offline communication content, media engagement, and SEO/SEM strategies; set up and supervised the execution of promotion strategy; and prepared metrics reports for clients. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ▸Led presentations/pitches for new projects such as Shell China, Shell Malaysia, Sime Darby, and Cathay Pacific and successfully led into potential opportunities. ▸Set up a joint promotion between Shell and its partner Ferrari, with which the sales of the gasoline and the supercar giant gained a 30% increase. 𝐁𝐫𝐚𝐧𝐝𝐬 Shell | Copec | Cathay Pacific | Air Canada | 3 HK | China Light Power | MyProtein

Planned and executed PR events for top brands and served as the main contact of management, business, and operations teams. Designed experiences aimed at improving client satisfaction into a 360 creative content platform for example Hong Kong Wine & Dine Festival VIP Events. Managed an annual social media and marketing event planning budget of HKD 10,000,000. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ▸Successfully created yearly plans for media/social media/public communications to meet the CEO (Jeannie Cho Lee, the first Asian Master of Wine) and the new publication Le Pan objectives which was also the first global fine wine magazine. ▸Strategically planned and managed a series of launch events welcoming around 3,000 audiences in one year. 𝐁𝐫𝐚𝐧𝐝𝐬 - Stuart Weitzman | CBRE | Thomson Reuters | Jockey Club | Swank | TVB | German Wine Institute | HKTDC | HKTB | Vinexpo | Seña