Mia Taboada

• Build and manage relationships with over 400 higher education institution accounts across the nation to endorse the Pearson English language assessment portfolio, track all account activity via Salesforce. • Utilize a mix of sales and influencing skills to demonstrate benefits of testing assessment, provide support for score verification, recruitment, and international admissions goals. • Engage in effective digital marketing strategies through social media campaigns to interact with stakeholders.

- Coordinate in-house communications among six journalist groups and external engagement with news outlets to streamline messaging and strengthen media relations - Lead digital outreach initiatives across social media platforms (Instagram, Facebook) to enhance audience engagement - Improve reach of audiences via email marketing by producing 4-5 newsletters in a three month period - Optimize content management through web integrity; Utilize Wordpress to enhance brand visibility on organization's website - Pitch completed stories to news outlets across the state and nation (300+ emails sent)

- Lead social media strategy sessions and present objectives to owner and outside agency - Create content on social media platforms (Instagram, Facebook, TikTok) and post three times a week to promote restaurant events, specials and operations to increase customer turnout - Attend restaurant events and interact with customers to film photo and video content - Engage with team members to ensure a fine-dining experience - Practice multitasking skills to provide efficient service

- Assist in the control room for production duties for UNC and other outside organizations that utilize the studio space

- Editor of internal newsletter (weekly) and global newsletter; Analyze post-release patterns - Create internal webpages for company, help with DEI efforts and educational deliverables - Promote internal office events on social platforms - Edit audio for company podcast

- Conducted a complete audit of ABIDE’s communication effort, including SWOT analysis to identify areas of growth - Issued PR deliverables to communications team to enhance media relations, including press releases, fact sheets and a member profile - Worked directly with communications team to increase student and staff interaction

- Develop monthly newsletters - Create digital posts to promote user interaction - Utilize email outreach to conduct interviews. Miss EmpowHer is a brand dedicated to recognize the achievements of women and encourages them to reach their goals and passions.

- Managed and analyzed revenue after each shift - Supervised other employees - Responsible for opening and closing store.