Qian Liang

• Translated and proofread press releases from English/French to Chinese. • Orchestrated diverse campaigns, including product presentation, Paris mensware fashion show, French equestrianism competition, Shanghai mensware fashion show, including: 1. Managed the schedules of internal team and agencies' senior editors during business trips; 2. Conducted talent scouting across various fields, such as artists, athletes, directors, actors, dancers, art curators, and business professionals, to identify candidates for the 2024 Shanghai Fashion Show; 3. Recommended local hidden-gem spots and activities for treating senior executives on business trips to Paris and Shanghai; 4. Coordinated with the press to verify interview questions for key individuals associated with the brand. • Supported the organization of the press sample room and maintained the media library archive.

• Monitor China/APAC markets for fast-changing post-Covid trends and disruptions, crafting internal newsletters on corporate business twice a week, which requires logical and critical thinking and has grown my business acumen. • Generate business reports for management teams, including the analysis of Dewu's ecommerce landscape and the evaluation of its prospects for cosmetics brands. • Lead market research and information gathering to address team-specific needs, such as researching areas like the Chinese grey market (Daigou market) and counterfeit policies, and assessing the impact of the China Hainan Free-Trade Port policy on the cosmetics industry. • Supervise data collection in the control tower, actively participating in processing and analyzing data from China/APAC, and monitoring discrepancies between agency and internal team data sources.

• Write tailored articles on China-specific news in luxury, fashion, beauty, and lifestyle for English-speakers interested in the upscale industry in the Chinese market. • Report on SS24 London and Paris Fashion Week catwalks and events, and conduct interviews with industry participants, including fashion designers, models, and influencers. • Contribute to Jing Daily's daily newsletter by researching and crafting News Bites six days a week. • Edit short videos and create subtitles for Jing Daily's global social media channels. • Conduct in-depth research on Chinese consumers' reactions, market trends, and social media data related to specific news for the international team.

• Research and analyze competitor brands' performances in terms of their branding strategy, product innovation, communication, and retail activations • Monitor current consumer & market trends in the luxury and fashion industry, mainly focusing on the Asian market • Suggest innovative concepts for brands by providing their C-level and senior executives with analytical and strategic essential marketing insights report • Contribute to Luxurynsight's weekly newsletter on the WeChat Channel, researching global news in the upscale industry

• Coordinated the in-company project for Kering aimed at optimizing the supply chain and inventory management, under NDA • Analyzed the market & consumers in the luxury sector, and outlined the industry benchmarking, proposed potential solutions and partnerships based on the macro environment & policy and current corporate status.

Achievements: • Directed more than 140 videos totalling 15+ billion views, and 500K+ followers on Douyin (TikTok) • Acted as the ambassador of Chinese traditional costumes culture on China National Television Job descriptions: • Developed possible business resources to help brands improve their social media performance, and enhance their popularity in the domestic market. • Researched and marketed trends on social media, and accordingly created digital marketing plans by leveraging Chinese poetry culture.

• Marketing analysis: analyze new trends on the fashion and lifestyle markets to supervise and produce relevant contents on media • Community manager: maintain the Weibo and WeChat communities created by the aforementioned contents and assist brands on related local marketing events in Shanghai