Matt Hanks

Vice President Marketing @ Corpay

About

I'm a senior Global B2B marketing leader ("full stack") with a track record of transforming marketing into a strategic, revenue-driving engine. My superpowers lie in blending strategic thinking, commercial acumen, operational excellence and leading high performing teams... whilst designing and scaling marketing functions that deliver meaningful and measurable impact. From repositioning global B2B businesses to aligning GTM teams across continents, I’ve consistently built high-performing marketing organizations that build brands, fuel revenue growth, strengthen sales alignment, and accelerate pipeline conversion. I bring a data-informed, customer-centric approach that turns complexity into clarity - and marketing into a true business growth partner. A passionate advocate for team culture, empowerment and continuous learning, I lead with empathy and energy, believing that how we work is just as important as what we deliver. Key areas of expertise include: + Championing Go-To-Market (GTM) strategy and alignment + Leading fully integrated Brand-to-Demand marketing efforts + Maximizing marketing ROI + Advanced data analytics, attribution, and pipeline-to-ARR modeling + Global demand generation, campaign strategy, and execution (Customer & New Logo) + Account-Based Sales & Marketing (ABM) + Partner & Channel Marketing + Thought leadership, content marketing, and strategy development + Event strategy, management, and execution + Marketing technology & operations + Customer marketing + Digital marketing, including SEO, SEM, PPC, Web, email, paid media + PR, analyst relations (experienced with Forrester, Gartner etc.), and internal/external communications + BDR / SDR team setup, leadership, and management + Client and agency experience + Leading global teams with a deep commitment to DE&I as a cultural ambassador + Energetic, empathetic, and supportive leadership style focused on authenticity and trust

Country

United Kingdom

City

London

Industry

Information Technology & Services

Skill

Revenue Generation, Performance Marketing, Growth Hacking, Search Engine Optimization (SEO), Search Engine Marketing (SEM), BDR, ABM, Go-to-Market Strategy, Partner marketing, Private Equity, B2B Software, Pipeline Growth, Campaigns, Budget Management, Team Management, Marketing Budget Management, Technology Marketing, Growth Marketing, Product Marketing, Messaging

Experience

Vice President Marketing

Corpay

2025-9 - Present · 1 yr 1 mo

London Area, United Kingdom

Marketing leader for the UK, serving on the UK Leadership Team and the European Centre of Excellence Leadership Team. Responsible for the full UK marketing strategy and execution across our complete Corporate Payments offering, including our fuel and EV portfolio with brands Allstar, The Fuelcard Company, Key Fuels, and multiple partners. I lead a UK-based team spanning Brand, Content, PR, Customer Experience and Growth Marketing, alongside a European team driving Digital, Data, Technology, AI & Automation, and Product Marketing.

B2B Marketing Consultant

Salocin Group

2025-3 - 2025-7 · 5 mos

Global

Vice President, Global Marketing & Demand Generation

Basware

2022-3 - 2024-12 · 2 yrs 10 mos

Global

As a proud leader of a diverse, global team of over 40 professionals, I focus on driving business growth through global, regional, and partner marketing initiatives. We've built a high-performing organization designed to deliver scalable, demand-generating programs across key markets including the UK, Europe, North America, and APAC. In a true global SaaS environment, customer value and demand are created across the entire organization. While my team sits within marketing, our focus extends beyond, ensuring all parts of the business are equipped and empowered to achieve our ambitious growth goals.

Vice President, Global Product, Content & Partner Marketing

Basware

2019-10 - 2022-3 · 2 yrs 6 mos

Global

As part of re-designing the entire global marketing function to drive efficiency and the ability to scale, I took responsibility for leading, building and shaping a global team that delivered Product Marketing, Content Strategy, Analyst Relations and Partner Marketing.

General Manager, UKI (acting)

Basware

2021-1 - 2021-4 · 4 mos

London, England, United Kingdom

Stepped in once again during our search for a General Manager for UKI business, where I picked up (for the second time!) leading the entire team across sales, partnerships, marketing, customer success, professional services, development, HR and operations.

General Manager, UKI (acting)

Basware

2019-4 - 2019-10 · 7 mos

London, United Kingdom

Acting as General Manager for UKI business, leading the entire team across sales, partnerships, marketing, customer success, professional services, development, HR and operations.

Marketing Director, UK&I

Basware

2018-1 - 2019-10 · 1 yr 10 mos

United Kingdom

A leadership role partnering with the UK organisation as a member of the country leadership team, and a key member of global marketing leadership, responsible for developing and ensuring the execution of our GTM strategy, to drive customer growth and win net new business

Associate Director

tmp

2014-1 - 2017-12 · 4 yrs

Oxfordshire

Client Services leader and strategic consultant of multiple award winning B2B marketing programmes for clients such as HP, HPE, O2 / Telefonica, Salesforce, Aruba, DXC Technology, Oracle, Canon, Genpact, Atos, Capgemini, and others.