Minhyung Lee

Chief Strategy Officer (CSO) @ Impact AI Co.,Ltd.

About

As the CSO and Co-founder of Impact AI Co., Ltd., Minhyung Lee is responsible for steering the company's strategic initiatives and ensuring the effective deployment of AI technologies across various industries. His role includes managing high-impact projects, such as the development of the OASIS Advertising Budget Allocation System, where he leads teams in optimizing resource allocation and driving data-driven decision-making. Before founding ImpactAI, Minhyung specialized in Management Information Systems during his academic years at KAIST. His research focused on the societal impact of IT-enabled services in smart cities, equipping him with deep expertise in big-data analytics, business innovation and digital media strategies. This strong academic foundation underpins his current role, driving ImpactAI's mission to become a global leader in AI-driven business solutions.

Country

South Korea

City

Gangnam District

Industry

Information Technology & Services

Skill

Strategic Planning, Machine Learning, Econometric Modeling, C-Level, Python, Data Analytics with Python, R Statistics, Stata, Econometrics

Experience

Chief Strategy Officer (CSO)

Impact AI Co.,Ltd.

2021-7 - Present · 5 yrs 3 mos

Gangnam District, Seoul, South Korea

Lead the strategic direction and oversee AI-driven projects that transform industries. Spearhead the development and implementation of the OASIS Advertising Budget Allocation Solution, optimizing advertising investments across multiple platforms to enhance clients' ROI. Drive the Music Revenue Prediction Model project, leveraging advanced AI to forecast trends in the entertainment industry and providing clients with strategic insights. Consult on advertising budget strategies for entertainment agencies, optimizing resources through data-driven decision-making. Ensure seamless integration of AI tools into client systems, exemplified by the OASIS On-premise Version Supply & Demand Forecasting Project. Apply a strong academic foundation in Management Information Systems and Green Management to drive innovation and establish Impact AI as a leader in AI-driven business solutions that support sustainable growth.