Marcelo Gastaldi

Head de Planejamento em LiveMkt @ Innova - All Around The Brand

About

With over 6 years of experience in strategic and creative planning, I currently lead the planning division at Innova - All Around The Brand. My role focuses on developing and executing impactful strategies for events and activations that foster meaningful connections with diverse audiences including collaborators, commercial partners, influencers, press, and consumers. Combining a strategic vision and hands-on execution skills, I collaborate with a talented team to ensure the success of campaigns for over 30 clients. My expertise lies in brand development, advertising, and creative development, driving innovative solutions that generate positive outcomes and memorable experiences in the realm of live marketing.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Brand Development, Advertising, Creative Development, New Business Development, Digital Marketing, Marketing, Direct Marketing, Online Advertising, Digital Strategy, Creative Direction, Email Marketing, Mobile Marketing, Marketing Strategy, Graphic Design, Strategy, Brand Management, Integrated Marketing, Digital Media, Online Marketing, SEM

Experience

Head de Planejamento em LiveMkt

Innova - All Around The Brand

2024-6 - Present · 2 yrs 4 mos

São Paulo, Brasil

Assumo uma das lideranças na Innova, sendo responsável por desenvolver e implementar estratégias para eventos e ativações que criem experiências memoráveis e engajadoras com diversos públicos, de colaboradores à parceiros comerciais, influenciadores, imprensa e consumidores. Passo a exercer uma visão estratégica ainda mais ampla, combinada com habilidades práticas de execução para, junto com um time de pessoas incríveis, garantir aos nossos mais de 30 clientes que cada evento ou ativação gere resultados positivos e efeitos surpreendentes.

Creative Planner

Innova - All Around The Brand

2020-2 - 2024-6 · 4 yrs 5 mos

São Paulo, Brasil

Brand development, brand strategy, advertising revenue and concept ideas for Live Marketing campaigns and special projects. Promo, Events, Digital and Live Experience.

Head Of Marketing

TOPdesk

2018-5 - 2019-5 · 1 yr 1 mo

São Paulo Area, Brazil

Responsible for overseeing the planning strategies, development and execution of marketing and advertising initiatives for company joined with others international branches. Responsible to generate leads and revenue by increasing sales through successful marketing for the company, using market research tools, pricing, product marketing, marketing communications, advertising and public relations. Follow the actions of sales management, new business development, product development and customer service.

Chief Marketing Officer

Bier Hub

2017-5 - 2018-5 · 1 yr 1 mo

São Paulo Area, Brazil

Responsible for overseeing the planning, development and execution of marketing and advertising initiatives for company and all the breweries of our portfolio; Responsible to generate revenue by increasing sales through successful marketing for the company and all beer labels we're working, using market research tools, pricing, product marketing, marketing communications, advertising and public relations. Follow the actions of sales management, new business development, product development, distribution channel management and customer service.

Chief Marketing Officer

Venity Global Venue

2017-1 - 2017-5 · 5 mos

São Paulo Area, Brazil

Responsible for overseeing the planning, development and execution of marketing and advertising initiatives for all companies of our portfolio; Responsible to generate revenue by increasing sales through successful marketing for the entire organization and all companies we're working, using market research tools, pricing, product marketing, marketing communications, advertising and public relations. Follow the actions of sales management, new business development, product development, distribution channel management and customer service.