Mehul Thakkar

• Marketing Activities - Go-to-Marketing activity planning, Region-wise Marketing (India & Saarc), Advertisement & Media Planning, New Schemes for Channel and EndCustomers, Promotion, Product Launch Activity planning and execution. Worked with Mudra (Ad Agency) & to work out Cyberoam Retail Product brand – “Netgenie” • Events/Exhibitions/Roadshows Management – Steering participation for major National Expositions like Convergence India, Channel Congress, Interop and IT Expos, partner and end customer Roadshows across various cities. This included end-to-end event planning from participation till lead closure • Branding & Lead Gen Activities – Planning and coordinating Advertisement releases in leading IT Magazines and Channel Magazines, Event Participation, E-mailers, online banner Ads on websites, Marketing Announcement Mailers, Professional Organization Memberships and Award Submissions, Marketing Collaterals and Corporate gifts. • Channel/Partner Activities – Promoting channels via Marketing Development Funds (MDF or Coop) and ensure that activities are carried out by partners as agreed. Consulting on Regional Marketing activities and working closely with Distributors/ Partners & Business Dev. Team to enhance value & visibility of the product. Co-ordinating with partners for lead gen activities such as mailers and Roadshows Campaign, partner portal website access and telecalling and marketing kit requests. Introducing & managing initiatives and partner retention through tools like partner portal, Reward Program Schemes, etc. • Coordination / Marketing Funds – Coordinating with sales team to synchronize marketing with sales activity, handling Marketing budget to optimum use and turning them into measurable ROI. •Sales Analysis & Feedback – End to end coordination for weekly sales call to analyze the sales performance and check the effectiveness of Marketing Campaigns, conduct product feedbacks and Customer Satisfaction Survey.