Mark Simon

Energy Technician @ Havasu Solar

About

Mark Simon is a seasoned SaaS marketing operator with experience validating ideas, performing customer research, developing go to market plans and building a team to execute at a fast pace. Specialties: Marketing Strategy, Customer Journeys, Analytics, Metrics Definition, Customer Experience, Email, Lifecycle Marketing, Account Based Marketing, SEO, PPC, Content Strategy, Paid Media, A/B Testing, User Stories, Product Definition, Agile, Attribution, Conversion Optimization, Creative Testing, Copywriting. Systems: Google Analytics, Hubspot, Salesforce, Asana, Google Ads, Meta, Facebook, Instagram, Linkedin, Youtube, Outbrain, Taboola, Excel, Powerpoint, Marketo, Canva, Trello, and many more.

Country

United States

City

Lake Havasu City

Industry

Renewables & Environment

Skill

Marketing Management, Sales, Digital Strategy, Customer Acquisition, Web Analytics, SEO, Social Media, Google Analytics, SEM, Online Advertising, Web 2.0, Project Management, E-business, Microsoft Office, Contract Management, Outsourcing Management, PPC, Online Marketing, Marketing Strategy, Email Marketing

Experience

Energy Technician

Havasu Solar

2023-5 - Present · 3 yrs 5 mos

Lake Havasu City, Arizona, United States

Head Of Marketing

IPVM

2021-3 - 2023-2 · 2 yrs

Spreading awareness for the ethical use of Video Surveillance

Startup Consulting

2019-12 - 2021-3 · 1 yr 4 mos

Marketing consulting for technology startups.

Co-founder / CMO

Brax.io

2014-8 - 2019-12 · 5 yrs 5 mos

Greater San Diego Area

Developed and executed sales strategy from $0 to $1.7+ Million in revenue. Acquired in 2019. Created investor pitch deck, go to market strategy, sales and marketing collateral including: product one sheets, sales proposals, customer success stories, website, blog posts, emails, guest contributions, and international event speaker Design and launched lead generation campaigns across Google, Facebook, Youtube, Email and Partnerships Recruited and managed Engineering team for Software as a Service (SaaS) product deployed on AWS services EC2, RDS, Route53, CloudWatch and more. Manage $500k annual budget and reserve instances to minimize costs on P&L Created Product Roadmap and managed prioritization, sprint planning, requirements definitions and technical specifications serving as product owner and Scrum master. Implemented Marketing Automation using Hubspot Marketing, Sales and CRM platform (migration from Wordpress and Mailchimp)

SEO Strategist

AgreeMedia, LLC

2014-3 - 2014-6 · 4 mos

Greater San Diego Area

Responsible for the vision, execution and alignment of strategic media initiatives including organic search, partnerships, native advertising and media promotion. Oversee all content initiatives, editorial calendar, social media and all other online marketing channels. Test and scale new advertising sources inline with overall business goals focused on positive ROI.

SEO Strategist

QuestPoint LLC

2011-8 - 2014-6 · 2 yrs 11 mos

Greater San Diego Area

QuestPoint is a global leader in providing useful data-driven marketing insights to global brands and marketers. Since 2008, we've been developing the world's largest panel of online consumer behavior data. Our team of genius data scientists, brilliant marketers, and amazing engineers takes the data that is important to you, simplifies it, and provides you with the information you need to make the best marketing and business decisions possible.

SEO Specialist

Underground Elephant

2010-11 - 2011-5 · 7 mos

Greater San Diego Area

Identify, plan and execute strategic initiatives to increase organic traffic to web properties that drive long term company revenue goals. Oversee all SEO, link building and community outreach activities. Roles & Responsibilities: Editor, RateMonster.com & UndergroundLeads.com Domain acquisitions Content strategy & execution Create & execute new SEO initiatives Mentor interns Expand brand presence

SEO Specialist

Miva, Inc.

2008-7 - 2010-10 · 2 yrs 4 mos

SEO Specialist for Miva Merchant clients providing marketing strategy for expanding online presence. -Search Engine Optimization (SEO) -Search Engine Marketing (SEM) -Web Analytics -Keyword Research -Competitive Analysis -Strategic Planning -Social Media Marketing -Project Management

Account Manager

WebSideStory

2005-8 - 2008-1 · 2 yrs 6 mos

Strategic consulting, training, best practices, project management and research for online business optimization for Fortune 500 customers. Focus on web analytics implementation, SEO, SEM, site search, reporting & actionable analysis.

Customer Service Representative

Sony Online Entertainment

2004-5 - 2005-8 · 1 yr 4 mos

Provided exceptional customer service and technical support for all products of Sony Online Entertainment. Expertise included billing, network, hardware and software troubleshooting. Maintained RightNow Technologies Knowledgebase for entire technical support base.