Merve Kubra Oncel
Brand Executive @ PORLAND
About
Experienced and results-driven Marketing Professional with a holistic approach to brand communication. Skilled in planning and executing 360° marketing campaigns that strengthen brand awareness and perception across advertising, digital, PR, and event channels. Proficient in coordinating with agencies and cross-functional teams to ensure a consistent brand voice and seamless execution of marketing strategies. Adept at managing multiple projects, optimizing communication workflows, and aligning campaigns with overall business objectives. Recognized for strong planning, project management, and communication skills, combined with a strategic mindset and a passion for creating brands that are not only recognized — but truly preferred.
Türkiye
Istanbul
Marketing & Advertising
Pazarlama Planlaması, Analitik Beceriler, Above the Line, Agency Relations, Marketing Communications, Brand Communication, Brand Awareness, Marketing Operations, Product Promotion, Customer Experience, Customer Relations, Marketing, Corporate Communications, Brand Management, Communication, Relationship Building, Agency Relationship Management, Branding, Event Management, Corporate Events
Experience

Marketing Communications Senior Specialist
• Responsible for agency management and carrying out the daily workflow within the brand communication plan, • Managing the design, content, production, and budget processes for all printed, digital and promotional materials necessary for projects and events within the communication plan, in coordination with agencies, 3rd party business partners, and relevant units within the organization, • Playing an active role in the planning and execution processes of communication strategies aimed at improving internal and external communication, • Overseeing communication with media buying agencies for advertising and announcement campaigns, • Ensuring coordination with ATL agencies and budget control during advertising campaigns, • Updating and checking the contents of websites, • Monitoring print and visual media coverage.

Corporate Communications Specialist
• Conducting internal and external promotional events, invitations, and activities, • Organizing and managing fairs, launches, and other relevant events, • Coordinating sponsorship and projects that will contribute to the brand value, • Taking part in the planning and monitoring of all internal and external organizational events, • Enhancing collaboration for suitable projects that align with the brand strategy and objectives, • Assisting with competitor analysis initiatives, • Preparing monthly and weekly activity reports, • Keeping track of and entering invoices into the system, • Carrying out corporate identity work, • Being responsible for archiving and tracking the stock of all corporate materials.

Customer Services Assistant
• Carrying out many banking operational transactions including money transfers and investment transactions, • Generating practical solutions for customers' complaints and suggestions, • Providing information regarding products and campaigns, • Playing an active role in achieving team goals.

Customer Relations Assistant
• Dealing with guests, giving them information as needed and taking necessary actions to ensure their satisfaction, • Addressing customer requests, suggestions, and complaints, and providing solutions to their issues. • Conducting surveys to measure guest satisfaction and carrying out evaluation studies by monitoring satisfaction in comment portals.
Merve Kubra Oncel's Contact Information
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