Merve Yavuz Kitapci

Chief Growth Officer @ ADIN.AI

About

I work at the intersection of commercial strategy, growth, and execution within AdTech and MarTech platforms. I currently lead global commercial growth and revenue initiatives for an AI-driven media planning and optimisation platform, working with enterprise advertisers and agency ecosystems on GTM strategy, revenue development, and scalable operating models. My remit spans enterprise client development, pipeline architecture, commercial pilots, and long-term platform adoption across digital media environments. Previously, I held senior leadership roles at Google, spanning enterprise sales and regional growth across YouTube and performance media. I’ve also built and operated a consumer marketplace as a founder, and earlier in my career held P&L-linked leadership roles at Vodafone across multiple markets.

Country

United Kingdom

City

London

Industry

Computer Software

Skill

Business Growth, Business Development, B2B, Satış Yönetimi, Pazarlama Planlaması, Sosyal Medya, Integrated Marketing, Brand Management, Event Management, Marketing, Marketing Strategy, Market Analysis, Telecommunications, Product Management, Competitive Analysis, Marketing Management, Business Strategy, Product Marketing, Marketing Communications, Go-to-market Strategy

Experience

Chief Growth Officer

ADIN.AI

2025-3 - Present · 1 yr 7 mos

London Area, United Kingdom

ADIN.AI is an AI-native, cross-channel media planning&execution platform built for enterprises take full control of their advertising investments. With one intelligent platform, advertisers can seamlessly plan, buy, optimize, and report on all their campaigns—eliminating inefficiencies, increasing transparency, and maximizing return on ad spend.

Co-Founder

The Revivas

2023-9 - 2025-5 · 1 yr 9 mos

London, England, United Kingdom

Exited to Generous Ape The Revivas is making sustainable fashion joyful and effortless We are an online shopping destination that offers the best sustainable and ethical brands, all in one place

Product Marketing Manager | YouTube Ads Marketing | Googler

Google

2021-4 - 2023-4 · 2 yrs 1 mo

London Area, United Kingdom

Principal Account Manager

Google

2020-10 - 2021-4 · 7 mos

Dublin, County Dublin, Ireland

Senior Account Manager, Branding

Google

2016-10 - 2020-10 · 4 yrs 1 mo

Dublin, Leinster, Ireland

Build trusted relationships with FMCG & Auto clients & agencies in Turkey & develop a thorough understanding of their business opportunities and challenges to help achieve their goals Serve as an industry thought leader in digital advertising leveraging Google’s products & technology Manage sales pipeline in order to prioritize business opportunities and resources Acting as creative specialist by educating & providing creative consultancy to clients & training agencies along with YouTube creative best practices Emerging Markets Lead for Account Manager Council of EMEA & leading EMEA wide sales awards “IamRemarkable” workshop facilitator to empower women & underrepresented groups Mentoring new Googlers on “Google Way of Selling” Run country-wide “Pitch Clinic” to improve team’s sales skills - Leading “Let’s Talk Video” program to drive focus and adoption of YouTube products

Global Terminal Strategy Planning & Governance Manager

Vodafone

2015-8 - 2016-4 · 9 mos

Düsseldorf Germany

Responsible for Global Terminals Steering Committee that defines device strategy and execution plans across Vodafone Lead AMAP (Africa, Middle East, Asia, Pacific) onboarding to group processes Develop global device blueprints for annual volume planning

Marketing Manager Postpaid Segment

Vodafone

2014-4 - 2015-6 · 1 yr 3 mos

Managing a team of 3 people & leading X-functional team of 40 people P&L responsibility for >7M postpaid customer base Develop integrated marketing and communication strategy and plans Launch new sub-segments to drive growth Lead company wide acquisition & growth strategy

Senior Associate Marketing Manager Youth Segment

Vodafone

2012-12 - 2014-2 · 1 yr 3 mos

Responsible for FreeZone (youth sub-brand) strategy development, brand positioning, integrated communication Develop youth specific propositions and customer experience Create brand activation and experience through lifestyle events, celebrity endorsements, and one of Turkey’s largest music platform

Senior Associate Marketing Manager Premium Segment

Vodafone

2012-9 - 2012-12 · 4 mos

Responsible for Vodafone Red (Premium segment sub-brand) Smart devices, Roaming strategy & communication Launched Home of Smartphones platform ensuring an improved smartphone experience along the customer journey Roll-out global roaming initiatives Led Vodafone Red Premium lifestyle event & PR activities