Merve Turan

Reporting directly to the General Manager responsible for planning, structuring and executing holistic marketing communications and CRM projects and processes of the brand, all digital activities including web-site management and web-based services, social media as well as the dealer network, event design & management, sponsorships, media planning and buying, development of sponsorship projects and marketing eventprojects. - Marketing &Brand Strategy - Marketing Plan Development & Execution - Marketing & Media Budget Development & Management - Media Planning & Buying - Digital Marketing Management - CRM - Events & Sponsorship Management - Dealer Network Communication & Budget Planning and Management - International and Local Autoshows - Advertising (on-line & off-line) & Media Agency Coordination - Market Research

As the Brand Leader of the Turkish Market responsible for planning, structuring and executing holistic marketing communications (on-line & off-line) of the Peugeot brand including all digital activities and social media as well as the dealer network,media planning and buying, development of sponsorship projects and marketing event projects. - Marketing &Brand Strategy - Marketing Plan Development & Execution - Marketing & Media Budget Development & Management - Media Planning & Buying - Digital Marketing Management - Events & Sponsorship Management - Dealer Network Communication & Budget Planning and Management - International and Local Autoshows - Advertising (on-line & off-line) & Media Agency Coordination - Market Research - Training of the Dealer & Service Network Marketing Responsibles

Reporting directly to Grey WW Istanbul Group CEO responsible for agency’s account and strategic planning management. Accounts: - HSBC Bank & ADVANTAGE CARD - SAMSUNG - Electronics & Whitegoods - VODAFONE - COLA TURKA - ÜLKER - P&G - ALLIANZ Insurance - IPEKYOL & TWIST - NOKIA

Responsible for communication of P&G's Femcare Brands in CEEMEA region, both Always/Orkid and Naturella and management of P&G Departments of the agencies in the region. - Regional Marketing Strategy - Regional Brand Strategy - Deployment & Execution of Regional Brand Strategy - Regional Leadership - Management of P&G Teams of Leo Burnett Agencies in the Region - Brand Equity Ownership - Marketing Research & Analysis - Regional Revenue Management

Directly reporting to the General Manager, responsible for managing 2 brand teams consisting of 23 people (account & creative). Accounts: - P&G - GENERAL MOTORS – CHEVROLET - PFIZER - BORUSAN HOLDING AND GROUP COMPANIES - TRAKYA BİRLİK - KELLOGG’S - PHILIPS

Responsible for both marketing communications, PR projects and events as well as retail/field events and for different business functions and products of the bank. The assignment covered; - Marketing and Communication Strategy - Media & Marketing Budget Development & Management - Communication Campaing Development & Execution - Market & Consumer Research - Corporate Communications - Press Relations - Event Management - Sponsorship Management - Field Marketing Activities – Planning & Execution - Advertising & Media Agency Coordination - Internal Communication & Employee Branding

- P&G - KELLOGG’S - NEW BUSINESS

- ÜLKER - AYGAZ LPG - UNILEVER - MATTEL - NEW BUSINESS

Management