Merve Aybirdir Tuğrul

• Strategic Development & Org. Design: Spearheaded the "Organizational Development Plan (ODP)" to align 2026 corporate strategy with departmental structures. Standardized organizational infrastructure by creating/revising Job Descriptions & HR Procedures. Conducted Succession Planning analysis to identify critical roles. • HR Business Partnering: Acting as strategic consultant to business units; conducting regular meetings to analyze business needs and delivering tailored HR solutions. • Performance & Competency Management: Revamped Performance Management System, shifting to a "Continuous Performance Dialogue" culture. Redesigned corporate DNA by developing "New Generation Competency Model" through collaborative workshops with the MT and unit leaders. • Talent & Leadership Development: Designed and implemented the 9-Box Talent Calibration System from scratch, including the development of an automated assessment tool (Excel-based) and delivery of comprehensive training workshops for department managers. Launched 'Centurion Academy Next Level' and IDP process under the motto 'Take the Wheel of Your Career,' establishing a data-driven leadership pipeline." • Culture, Engagement & Onboarding: Championing "Great Place to Work (GPTW)" plans and "Pulse Checks" for real-time feedback. Revitalized Onboarding Process and designed "Yol Arkadaşım" (Buddy Program). Managed internal engagement events (Pink/Orange Day) to strengthen belonging. • Total Rewards & People Analytics: Managing Compensation & Benefits for internal equity/market competitiveness. Leading HR Analytics by designing detailed monthly dashboards to guide MT with data-driven insights. • Talent Acquisition: Managing end-to-end recruitment (Head Office/Field). Executed rapid setup of Oncology Field Team—a key strategic growth move—while attracting top-tier talent. • Learning Organization: Launched LinkedIn Learning, "Leadership Stage" and "Inspiration of the Month," achieving high activation rates.

• Partnered with business leaders to develop and execute strategic recruitment plans that aligned with workforce needs in Europe, Middle East, Africa, CIS, and the Americas. • Led end-to-end recruitment processes, ensuring top-tier talent acquisition through accurate sourcing strategies, employer branding, and candidate experience enhancement. • Drove succession planning efforts by identifying high-potential employees and ensuring leadership pipelines for critical roles. • Designed and implemented talent development programs, leadership training, and career progression frameworks to foster a high-performance culture. • Developed learning & development (L&D) strategies, including digital learning platforms, mentorship programs, and continuous learning initiatives tailored to regional business needs. • Developed and executed employee engagement strategies to foster a strong workplace culture, improve retention, and drove organizational commitment. • Implemented performance management frameworks that aligned with company objectives and promote career growth. • Developed global compensation & benefits structures that are competitive and aligned with business objectives. • Established consistent HR policies, procedures, and best practices across all global locations, particularly in emerging markets. • Led HR transformation initiatives to improve processes, enhance efficiency, and aligned HR strategies with business growth.

• Developed and implemented global C&B structure and strategies aligned with the organization's objectives and requirements. • Managed fixed and variable compensation for all staff in overseas locations. • Ensure compliance with employment law, regulations and tax management for all staff and for all locations. • Developed and managed global data collection platform in terms of compensation and budgetary data. • Implemented and maintained consistent and well structured HR policies and procedures; especially in new emerging foreign entities. • Build salary banding and leveling framework globally based on market data and operation of the pay structures. • Developed models to forecast future HR trends and issues, and conduct market analysis. • Participated in the strategic projects and initiatives, including HR system implementation and enhancement projects. • Supported global recruitment, organizational development and talent management processes. • Managed global mobility and expat processes.

• Provided consultancy regarding the payroll matters, HR policy making, compensation & benefits planning, and international assignment policies for employees considering the matters of market conditions, income tax, accurate payroll planning, social security, and companies' compensation policies. • Analyzed compensation & benefits, trailing income, short-term & long-term incentives of employees for numerous international companies and provided consultancy letters. • Provided consultancy in the matters of income tax compliance, social security, immigration, and international tax in terms of labor investment, Turkish tax return, tax residency, Turkish tax law and regulations, and international double taxation and social security agreements. • Conducted expat allowances and benefits research for employees on international assignments or moving abroad locally. • Prepared tax equalization and shadow payroll calculations for employees and provided consultancy letters. • Was the head of the reward team in Turkey and participated in global reward services and projects. • Closely worked with local and global HR teams of numerous companies such as Henkel, PMI, Vodafone, Pirelli, Prysmian, FCA, Colgate and BSH. • Led recruitment processes, ensuring top-tier talent acquisition for the department. • Acted as the training & development coordinator of the department, and assessed the training needs considering the skills blueprint of the department and the performance & potential assessments of the team members. • Was engaged in the organizational planning & development initiatives with other managers fostering a more agile culture within the department. • Prepared proposals and agreements for clients, and ruled client relationships.

• International assignment at KPMG Cologne office being involved in central engagement management for Henkel. • Global coordination, follow-up and project management of KPMG offices serving in Europe, Americas, Asia-Pacific and Africa regions for globally mobile employees of Henkel worldwide.

• Oversee financial accounts and expenditures for the club

• Annotated speech and gesture categories from video files by using video-annotation software • Made the linguistic codings with respect to pragmatics of speech and gestures for the children between 12-36 months

• Was responsible from the daily checks of the rooms in order to detect any absences in them • Talked to the guests every day at the breakfast time to monitor customer satisfaction

• Assisted the marketing department in order to create the new company website • Participated in company meetings, which aimed to create the new season products • Gathered information regarding competitors’ products and services to present them to the marketing department • Supported the marketing department by data entry and preparing marketing materials

• Assisted the sales department by data entry and coordinating product shipments to various sale locations • Organized few inventories in order to increase the efficiency at the department • Was engaged in face-to-face sales in numerous sale locations

Completed Tracks: - Organization & Strategy Track - Entrepreneurship and Innovation Track - Marketing Track

Concentration in Financial Economics

Management team simulation: guided a growing company making decisions in finance, production, R&D and marketing. Entrepreneurship simulation: my team and I developed our own product and presented a strategy for turning it into a success. Business lecture series: learned how to build and manage my own business from distinguished professors. Guest speakers: met with leading executives from Fortune 500 companies and successful entrepreneurs. Topics included: 1. Creating a Business Plan 2. Accounting and Finance 3. Personnel and Human Resource 4. Management 5. Marketing and Corporate Strategies