Mert Mete

-Planned, launched, and optimised Google Ads and Meta Ads PPC campaigns, improving ROI through A/B testing and continuous performance tracking. -Built GA4 and Looker Studio dashboards to monitor conversions, user journeys, and channel performance, enabling data-driven decision-making. -Managed keywords, targeting, and ad budgets to align with KPIs (ROAS, CPA, CPC, CTR), reducing CPA while increasing lead volume. -Conducted SEO audits and keyword research, enhancing organic visibility and supporting integrated campaigns. -Developed and optimized ad copywriting and creative concepts aligned with campaign objectives, collaborating closely with design teams.

-Built and tested long-context, multi-step prompt flows to get the best LLM outputs, working within RLHF and NLP pipelines to improve how models handled complex, context-dependent tasks across diverse scenarios. -Evaluated model responses across several dimensions, applying structured evaluation frameworks to flag failure-prone flows. -Delivered structured, actionable feedback directly into training pipelines, contributing to measurable improvements in output quality and response reliability.

-Built and led a network of 150+ freelance translators, overseeing project coordination, quality, and deadlines across dozens of language pairs. -Provided sworn translations accepted by official institutions, managing end-to-end project workflows, quality assurance, and client delivery pipelines. -Designed and executed content marketing, paid social, email marketing, and lead generation campaigns, building brand awareness from zero.

-Proactively identified service failures through daily analysis of cabin chief reports and IFE feedback. -Initiated proactive compensation and retention outreach (coupons, extra miles, refund cases) to affected passengers before escalation, reducing complaint volumes. -Coordinated structured compensation cases across multiple departments, ensuring accurate outcomes through clear communication and reliable follow-through within enterprise CRM systems.

-Delivered bilingual support (Turkish & English) for international passengers, resolving flight disruptions, rebookings, and urgent travel cases. -Handled ticketing and special service requests, ensuring smooth customer experiences. -Identified a critical system error causing flight delay notifications that incorrectly granted free ticket changes or cancellations, preventing significant revenue loss.

-Delivered professional and sworn translations (Turkish–English) for legal, technical, medical, and business documents. -Specialized in IT, video game, and book localization, adapting content for international markets. -Managed multi-language projects for agencies and direct clients, coordinating timelines, budgets, and quality delivery. -Built and maintained client relationships across the world, ensuring consistent communication and long-term cooperation. -Translated and localized websites and digital content, improving accessibility and reach. -Performed quality assurance checks using built-in QA tools in CAT software (Trados, Memsource) to ensure accuracy and consistency.

Program delivered at BSBI, degree awarded by University for the Creative Arts (UCA, UK). Focus of studies: -Strategic Marketing Management -Digital Marketing Communication -Consumer Behavior -Cross-Cultural Management -Global Marketing Management -Project Management & Leadership

Degree-awarding institution (UK), academic oversight for the MSc Digital Marketing program at BSBI, Berlin.

-Translation theory & techniques (legal, medical, technical, literary, diplomacy texts) -Consecutive & simultaneous interpreting -Written translation criticism and professional communication -Linguistics, comparative grammar, terminology management -Localization workflows with CAT tools (Trados, Memsource) and QA checks -German language (six-semester sequence, up to advanced level)