Mert Basar

I partner with organizations in diverse international markets to redefine how strategy, brand, and digital ecosystems work together — enabling data-driven growth, sharper customer engagement, and measurable commercial impact.

Driving Consumer Business Unit (CBU) growth through revenue and profitability optimization. Leverage Segment and Customer Value Management expertise to deliver superior customer experiences across all channels. Lead Digital Products Management and Digital Channels, Customer Care and Call Center Operations, Marketing Communications, Market Research and Roaming Business for the whole company while pioneering digital transformation initiatives

Responsible for all commercial activities of the worlds largest airport project under a single terminal. In charge of both aeronautical and non-aeronautical revenues. Building up the commercial strategy and structure from scratch.

Focusing on micro, SMB and enterprise customers, responsible for managing the largest B2B telecoms P&L in Turkey with $1 billion revenue and a team of 200+. Quadrupled growth rate from 3% in 2014 to 11% and 12% in 2015 and 2016, outperforming the closest competitor. Major U turn in mobile business, from -6% in 2015 to 29% revenue growth in 2016, gaining 6pp market share in a single year. Revenue growth at all product lines and all segments with increased and overachieved profitability.

Responsible for managing the P&L with $2.7 billion revenue and a team of 200+. In Q4 2014, with excellent churn and base management, slowed the revenue losses at fixed voice business and compensated with the fixed broadband revenues for the first time in 9 years after the privatization.

Responsible for managing the P&L with $1.8 billions of revenue and a team of 200+. 9% revenue growth with a record 19% total EBITDA contribution growth to the group. With the new brand positioning, top of mind awareness increased 11pp up to 73% and spontaneous brand awareness increased 19pp up to 92% in a single year. Fiber leadership obtained, both by the number of customers and perception-wise. Tivibu (IPTV) revenue grew by 33%.

In charge of setting and executing marketing strategy for micro, SMB and enterprise customers, responsible for the largest B2B mobile and second fixed telecoms P&L in Turkey, with almost $1 billion revenue and a team of 60+. Manages voice, internet, SMS, terminals, converged offers, fixed voice, fixed internet, data center and cloud computing businesses. Manages segment marketing, customer acquisition, retention, churn, loyalty programs, events, trade marketing, pricing and alternative channels Sustained an annual growth rate of 12%, increased market share from 58% to 64% in 3 years. Annual 36% revenue growth in fixed business.

Country Spokesperson, leading the Marketing Council, defining Go-to-Market Strategy of HP Turkey together with Business Group Leaders, creating country business and marketing plans, creating and executing industry and enterprise account business and marketing plans, creating and executing corporate PR plans, managing the technology solutions group marketing team and all marketing activities regarding Enterprise, SMB and Public Accounts, enterprise products, software, technology and outsourcing solutions, consulting and integration projects.

Top Accounts Management in Financial Services Industry, selling software, servers, data storage, services and outsourcing. Constant quota overachievement up to 150% with first-in the world sales projects, presented as best practices.

Account Management of mainly Finance, as well as Manufacturing and Retailing Accounts.

Responsible for managing the Business Unit’s P&L, Product Management Team, Sales Specialist Team and Assistant. All Consumer and Commercial Personal Computer Product Lines, Desktops, Portables, Workstations, Displays and Handheld Devices.

Responsible for managing the Product Marketing Managers and the Personal Systems Group Products Desktops, Portables, Workstations, Displays and Handheld Devices.

Portables and Consumer Products – Armada Portables Line, Handheld Devices, Presario Desktops and Portables.

Responsible for managing the vendor/supplier relations, Product Marketing Team, Marketing Communications Team and the products: Hewlett Packard, Siemens Nixdorf, Novell, Logo, Oki / Panasonic Printers, Tripp Lite UPSs.