Merrielle Elkins

• Grew company's Meta following by 611k users - Grew Instagram audience by 113% - Grew Facebook audience by 25% • Increased company's Instagram impressions by 432% and engagements by 98% • Curated content across 5 social channels ensuring a cohesive brand identity • Tracked, analyzed, and reported on weekly analytics to executive team and key business divisions • Collaborated with brand influencers to execute weekly social photoshoots that aligned with our seasonal campaigns • Utilized paid and organic social to drive brand awareness and revenue • Implemented a robust content strategy to ensure KPI's were met and exceeded

As an E-Commerce intern, I helped launch JTV's new website to over 600,000 customers. I worked mainly with the SEO and Merchandising team, which taught me how to write bottom copy, site assets for email promotions, and my own blog article.

Several years ago, I created a local business where I dress up like Disney princesses and serve as party entertainment for birthday parties or organizations' events. I am the sole proprietor of this business, but I have added another employee to help me. My job is to maintain the Facebook page, communicate with clients over email or Facebook message, advertise with business cards or posters, and of course dress up like the characters.

As a bridal consultant, I orchestrated appointments to help brides find their dress, communicated with clients over phone and email, and helped with social media posts. I also worked Knoxville's Pink Bride Show, where I networked with potential clients.

I have my own business on Etsy called Scripted by Sinclaire where I sell hand-painted wooden signs. In August, I signed a six month lease with The Shoppes at Fountain City Station as a vendor. I paid for wall space to sell my items in a brick and mortar store as well as maintaining my online shop. As a vendor, I worked several hours a month as a cashier, communicated with customers, came up with new inventory, and practiced visual merchandising.

Every summer for the past three years I have served as a paid cheer camp instructor at Cedar Springs Presbyterian Church. This is a week-long camp which requires skills such as: leadership, teamwork, and communication skills with parents and students.

I am currently a sophomore in the College of Business pursuing a Bachelor's degree in Marketing with a collateral in Entrepreneurship.