merlyn xavier
About
Visual thinker - Collaborator - Empathetic listener - Curious observer - passionate about consumer insights and creating delightful consumer experiences. Experienced in insights gathering using qualitative research methods such as ethnography, contextual inquiries, consumer immersions and hybrid research methods including quantitative tools. Specialties - Ideation, Concept design/evaluation, Ad testing/evaluation, Package design/evaluation, Product evaluation, Insight activator workshops, Mystery shopping, "Slice-of-life" Ethnographic observations, Consumer immersions, Consumer profiling, Category understanding, In-depth interviews, Focus group discussions, Requirements gathering. Profile --> http://bit.ly/1heGlJF Portfolio --> http://bit.ly/1OyeaQW
united states
san francisco
market research
hyundai, paypal, consulting, data warehousing, hostile environments, intelligence, portfolio, international sales, hev, business analysis, bangalore, business insights, tableau, tns, reports, thinker, unilever, business objects, curiosity, berkeley, aptitude, self driven, india, product categories, quantitative analytics, qualitative research, techno functional, ethnography, business intelligence, project, sql, business management, management, design, public relations, empathy, research, dashboard, pepsi, call centers, unified communications, applied psychology, consumer, apple, country, initiation
Experience
business analyst
apple
Used Business Objects and Tableau to generate reports and dashboard for key business requirements
research consultant
tns
Project portfolio link: http://merlynfraga.carbonmade.com
research analyst
monthan services
public relations intern
good relations
Education: MS Applied Psychology, University of Southern California (USC), CA - 2015 to 2016
design researcher
hiroad
qualitative researcher
tns
business analyst consultant for apple
exilant technologies private limited
* Elicit requirements from Business team and internal users through interviews, document analysis, discussions etc. * Analyze requirements, perform gap analysis and create the Business requirements document * Decompose high level requirements into functional specifications with use cases, workflows,prototypes, mock up UI using wireframes * Coordinate requirements walk-through and sign offs, verifying with potential users and business team that the functional specifications meet specific business needs * Design test plan and test cases for User Acceptance Testing and validate design against functional specifications. * Engaged at different stages of the software development cycle from Requirements to Deployment.
research analyst
manthan services
* Conducted primary research and utilized secondary research to analyze strategic topics and monitored industry, product and competitor trends * Developed and maintained a repository of industry and competitive intelligence * Performed structured and unstructured interviews, questionnaire coding and data mapping * Communicated and coordinated with clients to understand requirements * Prepared weekly competitive intelligence reports, identified gaps and translated complex findings into written text. * Delivered ad hoc analyses and data extraction requests and actively contributed to market opportunity analysis and pre-product launch survey
summer intern
good relations india
* Tracking media coverage for clients in mainline newspapers. * Competitive analysis for companies, brands and products * Research activities for companies from various industry sectors * Compiling media coverage dockets * Sourcing industry information for client presentation
social engineering researcher
eatwith
* Collaborating with product, engineering, and design teams to identify research topics on user and host attitudes, behaviors, and motivations. * Designing studies that address both user and host behaviors and attitudes. * Conducting research using a variety of qualitative and user-centric design methods, along with a subset of quantitative methods. * Developing a set of user and host archetypes. * Generating insights and assessing data to elevate the offline experience.
user experience researcher
gotoresearch
We're gotoresearch. We study people in the context of their daily lives. By expertly blending UX research methods, we give companies a deeper understanding of their customers — so they can deliver products and services that are not just usable or practical, but actually meaningful.
Education
university of california, berkeley
indian institute of planning and management
marketing
icfai university
marketing
university of southern california
applied psychology
de anza college
anthropology
Activities and Societies: Phi Theta Kappa member
university of california, santa cruz
business
merlyn xavier's Contact Information
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