Merlyna Phan, MBA

-Lead the sales team to maintain current key accounts and seek new accounts in both domestic and export markets. · Analyze market trends to identify business opportunities, implement marketing strategies, and set optimal sales pricing for competitive advantage and profitability. · Monitor competitor activities and customer preferences to adapt strategies as needed. · Work closely with other departments to ensure the company meets management targets. · Lead the raw material procurement department to ensure the availability and quality of raw material stock. · Analyze raw material pricing trends and monitor domestic and global issues that affect the availability of raw materials to make informed purchasing and pricing decisions. · Establish and maintain relationships with key clients and suppliers. · Prepare the raw material budget to optimize profitability and resource allocation. · Build and mentor the sales and raw material procurement teams, providing guidance and support to foster strong teamwork. · Travel domestically and overseas to build relationships with key accounts and suppliers

Creating procedures for the subsidiary company to set up KPI using 4DX and Balance Scorecard method

- Sourcing merchandise for the export purpose, creating new business lead - Assisting daily business operation

• Assisting the MBA office to develop the marketing plan for recruiting the MBA students prospect • Assisting the university in the process of AACSB re-accreditation • Assisting the production of “Sustainability Talk Show” at Coyote Radio Station

• Increased total annual gross profit amount by 100% in 6 years by implementing a strategic partnership with customers, developing new product and creating higher QC standard • Monitored the company monthly profit by utilizing and analyzing the income statement, balance sheet and financial report provided monthly by the accounting department • Increased the customer database and expanded the market base to new market including UK, USA, Japan and South Korea, by promoting the development of suitable product and service quality for each market • Developed new product and market for new Recycle Tissue line, determined which product is best produced in the machine and which product has the best chance to penetrate each market • Developed new pricing strategy for each product grade for each market and each customer to maximize profit by utilizing accounting formula to maintain the best composition of product mix • Led a team of 25 marketing staff including 7 marketing managers assigned to 7 different export regions to open a new market in addition to maintaining the existing market

• Assisted in maintaining and developing the export market for South East and Far East Asia region • Assisted in maintaining customer satisfaction by handling all the customer complaint and providing the improved quality according to customer’s quality standard specification • Assisted in the new market development project for region UK, USA, Japan and South Korea • Assisted in the market intelligence by visiting customers periodically

• Followed up the shipment and production schedule for South East Asia market • Developed new brand of cookware in Teflon division which included product and packaging design, also created an English version of the mini recipe booklet • Prepared and edited brochure promotion for Cookware Exhibition in Singapore • Followed up the shipment and production schedule for USA market, make sure that World Kitchen Inc, SEARS department store received the goods on time, with 90% of the on-time delivery rate • Led the coordination of PPIC team, purchasing team, R&D team, production team, packaging designer team, export team, QC team, and Auditor to make sure that all product is produced in accordance with all customer requirement • Handled the customer complaint and compensation

• Created an excel database and analysis for daily, monthly and annual Cost Accounting report to the Factory Manager with the target to improve production efficiency and reduce the production cost • Coordinated paper factory Skill Development Activity as a V team member • Determined the production bonus based on the target efficiency achievement

Awarded Scholarships