Victoria Merli

Marketing Lead @ VNTR

About

Most brands treat events as a moment. I treat them as the beginning of a content machine. I'm a fractional marketing lead and event producer. My work is about building systems — the kind that keep generating value long after the last speaker leaves the stage. Pre-event positioning, live media production, post-event distribution. The full loop, owned end-to-end. Over the past few years I've worked with tech, AI and venture capital projects — mostly coming in when there's no marketing infrastructure yet and leaving them with one that actually runs. A few things from that work: — 20+ events produced globally across Web3 and venture capital markets — Grew a brand from zero social presence to 23x LinkedIn impressions and 95% Instagram growth — all organic — Turned a global conference series into the largest event in its category, with 19,000+ sign-ups and a dedicated media platform built around the content Strategy and execution stay in the same hands. Based in Istanbul, working globally

Country

Türkiye

City

Istanbul

Industry

Marketing & Advertising

Skill

Content Planning, Event Marketing, High Profile Events, Marketing Event Planning, Marketing Strategy, Content Marketing, Brand Management, Event Management, Social Media Marketing, Customer Relationship Management (CRM), Creative Strategy, Team Building, Strategy, Operations Management, Technology Change Management, Psychotherapy, Cognitive Psychology, Human Resources (HR), Empathy Mapping, Data Analysis

Experience

Marketing Lead

VNTR

2025-1 - Present · 1 yr 9 mos

Built the full marketing infrastructure for premium audeince: GP, LP, Family Offices and Limited Partners. Designed multi-platform content architecture across LinkedIn, Instagram, X, and YouTube. Developed Tone of Voice, content rubrics, and a structured 5-day publishing cadence. Repositioned the brand's podcast as a strategic media vertical. Produced Media Corner at the VNTR Global Investor Summit — live on-site interviews, long-form YouTube content, short-form multi-platform distribution. LinkedIn impressions ×23 | Instagram +95% followers | All growth organic

SMM Manager

Freelance | Self-Employed

2019-1 - Present · 7 yrs 9 mos

Creative Director FIFA World Cup 2018

Project Office, FIFA World Cup 2018

2017-1 - 2019-1 · 2 yrs 1 mo

Moscow, Moscow City, Russia

I spearheaded the strategic planning and deployment of a vibrant volunteer team (5000+ folks) for the FIFA World Cup 2018, commissioned by the Government of Moscow. I crafted engaging training programs and motivational campaigns that not only boosted volunteer enthusiasm but also ensured exceptional event support By seamlessly managing contractor communications and coordinating volunteer shifts, I optimized resources and maintained high morale. My meticulous documentation and adherence to regulatory standards ensured a transparent and successful execution of this landmark event.