Meredith Dupont

Freelance Marketing Leader providing expertise in growth marketing, performance marketing and brand strategy.

With a focus on Growth, my team worked seamlessly together to strategize, conceptualize, test, launch, and iterate integrated marketing campaigns across channels. By overseeing paid media, the creative team, and our marketing analysts, I ensured that we drove ruthless efficiency of all marketing campaigns by pairing high performing creative with proven channel strategies, all measured and visualized against CAC and LTV goals. My role was highly cross-functional, and I took a collaborative approach to keep all teams running on the same track so we could successfully launch new products and sustainably grow our brand in a competitive landscape. I was directly responsible for our paid media strategy including brand and performance marketing (Search, Social, CTV, etc), resulting in multiple campaigns that uncovered successful new audiences and channels. I led the continuous optimization of our blended channel strategy for maximum ROI and directly managed a team of up to 14 people focused on DTC Ecommerce, Website CRO, Creative Services, Business Insights, Analytics, Email, Partnerships, and Ops.

Hired as first Marketing Executive to lead new B2C strategy and expand B2B marketing. Grew uptake of Grabango app and adoption of new checkout-free technology 206%

(formerly Skyroam) Promoted to VP of Marketing with increased leadership responsibility, including leading global brand and product pivot through COVID. Evolved brand positioning, targeting, creative and launched new WiFi products across our primary markets (US, Canada, Mexico, Europe), allowing us to deliver on aggressive revenue goals despite the challenging pandemic environment.

(formerly Skyroam) Mobile WiFi subscription and hardware business where I owned the Ecommerce channel, company's largest P&L (80% of total revenue, ~$3MM budget), driven by sales DTC on company website, Amazon and our App. Grew business from $7MM to $20MM in 2 years, while optimizing key metrics and overseeing responsible budget growth. Steadily improved all key KPIs including LTV, CPA, ARR, Revenue, ARPU, Churn, & Subscribers. Grew marketing team from 3 to 7, mentoring both junior and seasoned marketers. Worked cross-functionally with product and sales teams to develop 2 new hardware launches, 4 new WiFi subscription products, and more competitive domestic offerings. Developed strategic partnerships including Hertz, led testing of new marketing channels including Connected TV, Pinterest, and developed compelling creative campaigns around pivotal moments like Black Friday, Prime Day and Summer vacation.

Product Council Member advising CEO and Sales team

Marketing Lead for Digital Health Transformation project. Developed product concept based on white space discovery and consumer insights and launched an SMS messaging App for pregnant moms to ask questions and receive a response from an expert in under 5 minutes. Led cross-functional team of engineers and product managers to create beta App, and scale to MVP with fully functional iOS App with over 300 moms. Managed and staffed team of 12 pregnancy experts, analyzed feedback in real-time, and presented results to senior leadership.

Developed marketing training programs for to upskill and build capabilities of marketers in the Asia-Pacific region and Global Executives. Designed and delivered all trainings in-person in local markets. Worked with HR to identify top local talent and make recommendations for regional and global promotions.

Global Baby Franchise - Led global campaign development & equity strategy for baby brands valued at $3B globally, including Johnson's, #1 share leader in category and one of only a few truly iconic global brands. Co-led first-ever J&J Integrated Marketing Communications global integrated launch for the Johnson’s® brand in 5 months with 7 lead markets. Led campaign idea development and built content and communications toolkit to deliver new brand strategy, with guidance for Lead and Adapt markets.

Developed and launched new global Johnson’s® brand identity across all internal and external channels: website, sales collateral, packaging, creative platform, paid media, organic media, UGC, in order to harmonize and modernize global equity and content, drive efficiencies of scale and amplify brand relevance. Also led multiple innovation projects for multi-regional, high-priority Johnson’s® products, resulting in portfolio efficiencies, improved design, and new launches. Led work on Johnson's® Baby Bedtime App as key engagement and clinical strategy. Supported both RoC® ($92MM in sales) and CLEAN & CLEAR® ($175MM sales) brands over 3 years in US regional marketing role, including P&L ownership.

Internship during MBA program.

Sales and Account Manager for corporate events at 4-star hotel. Achieved sales goals 10/10 quarters.

Studied abroad in Aix en Provence France Jan-May 2004. Focus on French language and international business