Meredith Ford

• Leads the end-to-end strategic development and execution of an annual programme of brand partnerships and live events for a major gaming studio, delivering campaigns that reach millions and elevate brand equity. • As Live Events Lead, directs creative, communications and commercial strategy for a multi-national programme of live events, ensuring compliance with our wider brand voice and corporate objectives. • Designs external communications and GTM strategy for cross-functional marketing initiatives, overseeing creative ideation, campaign development, and seamless execution across teams. • Maximises existing partnership value through relationship building while identifying and seeking out business development opportunities. • Leads complex, high-value RFP processes in events, marketing and licensing, from defining the initial brief to evaluating pitches, negotiating terms, and ongoing agency partner management. • Drives cross-functional marketing initiatives including multinational GTM plans, overseeing creative ideation, campaign development, and seamless execution across teams. • Defines and tracks project KPIs, analyzing campaign performance to generate actionable insights and maximize ROI.

• Project Lead on the MCV/Develop Event of the Year Award-nominated RuneFest 2025. Responsible for creative, strategic and content direction, budget management, cross-functional alignment, vendor liaison, and mobilising 240+ internal volunteers and 100+ external staff for successful event execution. • Managed Old School RuneScape and RuneScape's presence on mobile platforms, working closely with Apple and Google to enhance visibility and increase conversion rate.

• Responsible and accountable for tracking, budgeting, and delivery of multiple enterprise-scale projects across the business • Skilled in creating alignment and buy-in in diverse stakeholder groups and communicating across all levels of the business including regular presentations to executive-level stakeholders • Responsible and accountable for three successful game launches on PC, mobile and console to date, coordinating across teams and providing crisis management and project retrospective reports • Led regular project retrospectives identifying areas for process improvement and working with teams to implement findings across the organisation

• Managed the full branding project lifecycle from brief creation to implementation and client sign-off, overseeing scope, budget, and documentation throughout. • Led daily team meetings to prioritize tasks and align on project goals and deadlines. • Ensured effective client communication, providing crisis management and keeping stakeholders informed on milestones, deliverables, and risks. • Utilized project management tools (e.g., Trello) to schedule tasks, identify bottlenecks, and optimize team workflow. • Served as the primary point of contact with the web development team, overseeing successful website launches, CMS training, and client handover. • Led external suppliers and freelancers on creative projects, including website builds, brand identity, photo shoots, packaging design, campaigns, and experiential installations. • Played an integral role in pitching to new clients, articulating the agency’s offerings and helping secure new business.

• Assisting two Directors of a leading London literary agency with their lists of 100+ clients. • Negotiating and executing high-value deals within the home and international markets, ensuring best possible contractual terms for our clients. • Project managing titles throughout their lifecycle and liaising with internal and external stakeholders including publishing houses, TV/film production companies, booksellers including Waterstones and Amazon, journalists and freelancers. • Fielding incoming submissions to the agency and providing written feedback, including identifying and writing pitches for commercially viable projects which have gone on to be Sunday Times bestsellers and win major literary prizes. • Other duties include: financial forecasting and payment chasing, complex diary management, copyediting, minutes taking, creating promotional content for social media, events management and using website CMS.

• Working with various companies including Curtis Brown Creative, Jericho Writers and The Literary Consultancy to provide creative writing mentoring and manuscript assessments with tailored, personal feedback.

• Planning and delivering creative lessons designed to encourage lateral thinking. • Ensuring safeguarding standards are upheld during overnight events.

• Assisted the co-founder of the annual arts festival with artist liaison. • Coordinated transport and accommodation for 70+ acts. • Liaised with the technical support team to meet client needs. • Provided on-the-ground artist care and production during the festival weekend.

• Editorial experience – as part of my placement I learned about proofreading including use of British Standard proof correction marks, and have been responsible for correcting several manuscripts. I also read submitted manuscripts and write reader reports with my reaction and opinion on their marketability. In addition, I have copyedited book blurbs and other promotional content. • Office experience – I gained valuable insight into the office environment including working on a team with my colleagues, attending departmental meetings, completing administrative tasks and coordinating the mailing of book samples and press releases.

• Editorial experience – I was responsible for selecting and editing submissions, as well as overseeing the typesetting and publication of the magazine.

• Insight into the publishing industry - as part of my placement I learned about the inner workings of publishing companies, being trained in using Nielsen title editor, creating Amazon A+ content and compiling material for Bookseller submissions. • Events organisation - I helped to coordinate and maintain author publicity schedules, including booking author travel and accommodation, managing event guest lists, and assisting at and providing author care at book signings and other events. • Marketing and publicity - I assisted the publicity department in many tasks, including writing and designing press releases, creating promotional material using the design tool Canva to publicise upcoming titles and events, sourcing publicity materials for journalists, maintaining the company website and implementing the company's social media marketing strategy with the multi-platform scheduling tool HubSpot. • Office experience - I gained valuable insight into the office environment including working on a team with my colleagues, completing administrative tasks and coordinating the mailing of book samples and press releases

- Focus on French literature and comparative literature studies in three languages - Two dissertations focusing on the interaction between politics, literature and film - I began Spanish from scratch, achieving A-level standard in nine months - I have now attained advanced spoken and written fluency in both languages

This 6-month course comprised of learnings about all project management methodologies, project documentation and initiating, running and closing a project has been immensely helpful to my project management practice.

Semester abroad at the University of Alicante studying BA level courses in Spanish as part of my Erasmus year.

Semester at Sciences Po in Paris taking BA level courses in French as part of my Erasmus year.

Was selected for a scholarship by the IARU to take part in their prestigious global summer program which aims to unite students from elite universities for intensive courses which teach how to think about the challenges faced by our generation on an international level.