Meredith Arnold

Clients: TK Maxx, Netflix, Budget Direct, Crust Pizza, Magellan Global Investments Lead core team responsible for overall account health and growth. Key tasks include management and delivery of yearly strategic plans and oversight of integrated campaign implementation across all channels & departments. Responsible for identifying and driving proactive strategic and creative opportunities within existing client portfolio, as well as leadership of cross-functional new business teams.

Clients: TK Maxx, Fujitsu Australia, BreastScreen NSW, Australian Museum, Crust Pizza Responsible for day-to-day oversight and management of all clients including strategy, creative development, and production. Rollout of fully integrated campaigns including brand launch across 32 stores nationwide for TK Maxx Australia. Management of individual project budgets, development of retainer agreements and scope of work documents.

Clients: TK Maxx, New South Wales Police, New South Wales Government, Macquarie University Lead client contact for management and execution of integrated campaigns across broadcast, print, digital, social, outdoor, and PR. Ownership of creative briefs from writing to briefing. Support planning team with strategic initiatives via desk research and integrated planning process. Responsible for day-to-day financials including creating, tracking and reporting on financial campaign budgets, estimates and invoices.

Clients: Aussie Home Loans, Citroën, Macquarie University Support account director in day-to-day operations including briefing and reviewing creative work. Create and manage WIP documents for all clients & run weekly in-person WIP meetings. Raise estimates and invoices across all accounts. Support pitch team in new business submissions and credential presentations.

Responsible for developing and maintaining customer-facing content on davidyurman.com and four national wholesale ecommerce partners. Managed online implementation of omni-channel marketing programs to drive sales and increase conversion. Cross-functional experience aligning strategy and deliverables across teams and accounts.

Responsible for deepening relationship with high value active trader segment. Developed and executed targeted campaigns across multiple communication channels to increase client engagement and share of wallet. Extensive experience managing third party vendors and agencies.